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What Do I Need in My SEO Content Toolkit?

Julia McCoy
Thursday, 1st Jun 2023
What do I need in my SEO content toolkit

Semrush has 95,000 paying customers. Yoast has more than 13 million users. About 28 million businesses use Google Analytics.

These are three of the most popular software marketers use today — tools that you should include in your SEO content toolkit if you want to succeed.

In this comprehensive guide, we’ll answer the question “What do I need in my SEO content toolkit?” We will explore the top essential tools that should be part of every marketer’s arsenal, including software for market research, keyword tracking, SEO, content creation, and social media marketing.

We’ll also look at all-in-one content marketing platforms that integrate most of these tasks into one complete SaaS product. By comparing these software solutions, you can determine which tools are right for your business.

Let’s start assembling your SEO content toolkit.

Table of Contents:

Research Tools

Competitive research tools like Semrush and Ahrefs provide valuable insights into what works well within your industry (think keywords, topics, content, and optimization), helping you improve your content strategy and search engine optimization results.


Semrush is a powerful tool that helps you analyze competitors’ websites, identify their top-performing keywords, and discover new keyword opportunities. By identifying the topics that resonate with your audience, you can create content that is engaging and stands out in search engine rankings. 

Additionally, Semrush offers features such as backlink analysis and site audits to help optimize your existing web content.

A SWOT analysis based on Semrush’s competitor research


SpyFu is a competitive intelligence tool that allows you to analyze your competitors’ online strategies. It provides insights into your competitors’ organic search rankings, paid search campaigns, and the keywords they are targeting. With SpyFu, you can identify your competitors’ top-performing keywords, uncover their ad copy variations, and gain valuable insights to improve your own SEO and PPC strategies.


Woorank offers a detailed website analysis that covers various aspects of SEO, usability, and technical optimization. It provides a comprehensive report that highlights areas for improvement and offers actionable recommendations to enhance your website’s performance.


Ahrefs, another popular SEO tool for professionals, specializes in tracking backlinks – an important factor in determining website authority. With its comprehensive database of over 12 trillion links, Ahrefs allows users to monitor their own backlinks while keeping an eye on competitor strategies. This information helps your business identify potential partnership opportunities or gaps in its current link-building efforts.


Keyword Tracking Solutions

Identifying trending topics is crucial for creating relevant content that attracts organic traffic. Tools such as Advanced Web Ranking, Google Analytics, and Google Search Console can help you monitor your keywords’ performance over time while offering actionable data on how to optimize your online presence even further.

Advanced Web Ranking

Advanced Web Ranking (AWR) provides a comprehensive solution for tracking keyword rankings across multiple search engines, devices, and locations.

Google Analytics

Google Analytics offers valuable insights into user behavior on your site by measuring key metrics like bounce rate, session duration, and pages per visit. By understanding these factors, you can create compelling content that resonates with your audience while improving overall search engine optimization scores.

Google Search Console

Google Search Console provides essential data on your site’s performance in search results. This information can help you identify content opportunities and optimize existing web content for better visibility.

Adding these keyword-tracking solutions to your SEO content toolkit will enable you to create more targeted and effective content while maximizing search engine rankings and driving valuable organic traffic to your website.

Search performance metrics in Google Search Console

SEO Tools

To achieve high rankings in search results pages, specific SEO tools are recommended by experts.

Screaming Frog

Screaming Frog is a website crawler that helps you analyze your site’s on-page SEO elements. It identifies issues like broken links, duplicate content, and missing meta tags, and provides data on page titles, headings, and more. It is a valuable tool for site auditing and technical SEO analysis.


Optimizely is a powerful experimentation and personalization platform that enables you to conduct A/B tests, multivariate tests, and other experiments to optimize your website’s user experience and conversion rates. It allows you to create different variations of your website or app and test them with your audience to determine which version performs better.

Yoast SEO

Yoast SEO plugin, available for WordPress websites, offers comprehensive guidance on optimizing your website’s technical aspects. From creating XML sitemaps to managing canonical URLs and implementing schema markup, Yoast covers various facets of search engine optimization. Moreover, its readability score feature ensures your text appeals not only to search engines but also to human readers.

Incorporating these potent instruments into your SEO content toolkit can help update existing material and create new pieces that are attractive to both search engines and readers. As a result, you’ll enjoy higher rankings in SERPs and increased organic traffic to your website.

Screenshot from Yoast SEO

What Do I Need in My SEO Content Toolkit for Content Creation?

There are several excellent content creation tools available to help you create high-quality content for various purposes. Here are some of the best content creation tools widely recognized for their features and usability:


Grammarly is a popular writing tool that helps you improve your writing skills and produce error-free content. It checks for grammar, spelling, punctuation, style, and plagiarism. Grammarly offers a web editor, browser extensions, and integrations with various writing platforms.


Canva is a versatile design tool that allows you to create visually appealing graphics and design elements for your content. It offers a wide range of templates, fonts, images, and illustrations, making it easy to create professional-looking visuals for blog posts, social media, presentations, and more.

canva dashboard

Screenshot from Canva


BuzzSumo helps you identify popular and trending content topics in your industry. It allows you to search for relevant keywords or topics and provides insights into the most shared and engaging content. This can help you generate ideas and create content that resonates with your target audience.

Hemingway Editor

Hemingway Editor is a writing tool that helps you improve the readability and clarity of your content. It highlights complex sentences, excessive adverbs, passive voice, and other areas that can be simplified or improved. It provides suggestions to make your writing more concise and impactful.

CoSchedule Headline Analyzer

CoSchedule Headline Analyzer helps you craft compelling headlines for your content. It analyzes your headline and provides a score based on factors like word balance, length, emotional impact, and SEO. It offers suggestions to improve your headline’s effectiveness.


Evernote is a note-taking app that helps you capture and organize ideas, research, and inspiration for your content. It allows you to create and store notes, web clippings, images, and audio recordings, making it a valuable tool for content brainstorming and research.

Content at Scale

Content at Scale is an AI writer that specializes in long-form, SEO-focused content. It’s an end-to-end publishing tool that’s capable of generating a long-form blog article (anywhere from 700-7,000 words) within minutes. All you have to do is enter a long-tail keyword and the machine writes your blog post based on the top-ranking content for that key phrase.

You can also create posts from a YouTube video, a document, a podcast episode, and more.

create content from various sources in content at scale

Unlike most AI writers that can only compose an essay or listicle for you, Content at Scale writes a complete, properly formatted blog with an optimized title, meta description, URL, and H1-H6 headers.

Plus, it allows you to edit your article right within the app so you can add interactive elements and personal stories before publishing it. You don’t even have to log into WordPress as Content at Scale automatically syncs with your WP account. Find out more right here.

What Do I Need in My SEO Content Toolkit for Social Media Marketing?

Sharing engaging content across multiple channels becomes seamless with scheduling platforms. These tools help you plan and automate your social media posting schedule while ensuring consistency in messaging across all platforms.


Hootsuite is a popular choice among marketers for managing their social media presence. With its user-friendly interface, you can easily schedule posts, monitor engagement metrics, and track the performance of your content on various networks such as Facebook, Twitter, LinkedIn, Instagram, and more. This helps to save time while maintaining an active online presence that drives SEO traffic.

Sendible and Loomly

Sendible and Loomly are also great options for automating your social media posts. These tools allow you to schedule posts in advance, collaborate with team members, and analyze your social media performance. With the automation of social media posts, you can dedicate more attention to other facets of your content plan such as producing compelling material and optimizing it for search engine visibility.

Using social media scheduling platforms is an essential part of any SEO content toolkit. By streamlining your content-sharing process, you can save time and ensure that your messaging is consistent across all platforms. This can help to drive more traffic to your website and improve your search engine results pages (SERP) ranking.

All-in-One Content Marketing Platforms

All of these SEO tools make your job as a marketer easier. But what if you don’t want to subscribe to all of them?

Maybe you’d rather answer the question “What do I need in my SEO content toolkit?” with ONE tool.

An all-in-one content marketing platform may be just what you need.

There are several comprehensive content marketing platforms available that offer a range of features to streamline your content creation, distribution, and analytics. Here are some of the best all-in-one content marketing platforms widely recognized for their capabilities:

Content marketing platforms like Semrush, HubSpot, and MarketMuse can streamline your content creation process and improve your SEO efforts. These all-in-one solutions guide you through every step of creating a data-driven content strategy while optimizing existing material for higher search engine rankings.


Semrush is primarily known as an SEO tool, Semrush also offers a Content Marketing Platform. It provides features for content creation, optimization, distribution, and measurement. You can conduct keyword research, track rankings, analyze competitors’ content, and track content performance.



HubSpot has a Marketing Hub that offers a suite of tools for content marketing, including content creation, SEO optimization, social media management, email marketing, and analytics. It provides a centralized platform to plan, create, distribute, and measure the performance of your content marketing efforts.


MarketMuse offers a suite of tools to assist with content planning, creation, and optimization. It provides keyword research, content brief generation, topic modeling, and competitive analysis. With MarketMuse, you can identify content gaps, understand user intent, and create comprehensive content that aligns with search engine algorithms. The platform provides real-time content scoring and optimization suggestions based on your target keywords. It also offers content auditing features to evaluate the quality and SEO effectiveness of your existing content.


CoSchedule is an all-in-one marketing calendar and content management platform. It allows you to plan, organize, and execute your content marketing campaigns, social media, and other marketing activities in one place. It offers features like content creation, scheduling, collaboration, and analytics.


Contently is a content marketing platform that focuses on content creation, distribution, and measurement. It offers a content management system, workflow automation, analytics, and access to a network of freelance writers. It helps streamline content production and distribution across various channels.

Sprout Social

Sprout Social is a social media management platform that includes features for content planning, creation, scheduling, and analytics. It offers a collaborative content calendar, social media monitoring, publishing, and reporting tools to help optimize your social media content strategy.


DivvyHQ is a content planning and workflow management platform. It allows you to plan, create, collaborate, and publish content across different channels. It offers features like content calendars, task assignments, collaboration tools, and reporting.


Kapost is a B2B content marketing platform that focuses on content and campaign management. It helps streamline content planning, production, distribution, and measurement. It offers features like workflow management, analytics, and integrations with other marketing tools.

These all-in-one content marketing platforms can help you streamline and automate various aspects of your content marketing efforts. However, the best platform for you depends on your specific needs, budget, and preferences. 

Comprehensive content marketing solutions are typically more expensive than the single-purpose tools we listed above. And sometimes, you don’t need all of these features to get the ball rolling.

When deciding which SEO tools to add to your content toolkit, make a side-by-side comparison of these apps and evaluate their features, ease of use, scalability, and pricing to see which one aligns best with your content marketing goals.

FAQs – What Do I Need in My SEO Content Toolkit?

What should I look for in an SEO tool?

When selecting an SEO tool, consider its features, usability, and pricing. Look for tools that offer keyword research, backlink analysis, competitive insights, on-page optimization suggestions, rank-tracking capabilities, and integration with analytics platforms like Google Analytics.

What is an SEO toolkit?

An SEO toolkit refers to a collection of software applications or online services designed to help webmasters and marketers improve their search engine rankings. The collection of tools you use in your own workflow can also be considered a toolkit.

These tools typically include features such as keyword research and tracking, competitor analysis, backlink discovery and monitoring, content optimization, social media management, AI-powered writing assistants, and plagiarism checkers.

What are the components of an SEO article?

The key components of an effective SEO article include a well-researched target keyword or phrase placed strategically throughout the content (title tag/meta description/H1 tags/URL), high-quality original content written for users rather than search engines (per Google’s guidelines), proper use of headings (H1-H6) to structure information logically, and relevant internal and external links.

How do you structure content for SEO?

To structure content effectively for SEO:

  1. Create a compelling title containing your target keyword(s).
  2. Add informative and optimized subheadings using H2-H6 tags where appropriate.
  3. Maintain readability by breaking up long paragraphs into shorter ones.
  4. Incorporate multimedia elements like images or videos when applicable.
  5. Add relevant internal links to related articles on your site.

What Do I Need in My SEO Content Toolkit? A Well-Rounded Lineup

Building a well-rounded SEO content toolkit is crucial for driving organic traffic to your website. By combining the right set of tools, you can enhance your keyword research, content creation, on-page optimization, and performance-tracking efforts.

Remember, SEO is an ongoing process, and having the right tools at your disposal can make a significant difference in your results. Whether it’s using tools like Google Search Console and Semrush for keyword research and analysis, creating content with the help of Grammarly and Canva, or running campaigns with platforms like HubSpot and MarketMuse, each tool serves a unique purpose in enhancing your SEO efforts.

So, don’t hesitate to explore different tools, experiment with their features, and find the ones that work best for your specific needs and goals. Your SEO content toolkit is your secret weapon for creating engaging, optimized content that can drive traffic, improve rankings, and ultimately boost your online success.

Written by Julia McCoy

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