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What Does a Content Strategist Do? Role, Salary and More

Julia McCoy
Friday, 9th Feb 2024

The role of a content strategist has evolved way beyond just crafting catchy headlines or picking the perfect image for a blog post. Nowadays, content strategists stand as the vanguard of digital promotion, blending imagination with data analysis to fuel interaction and increase sales.

So what does a content strategist do?

In this comprehensive guide, we dive deep into the content strategist role — what skills you need to thrive in this field, tips on boosting your earning potential, and how to integrate AI into your content marketing strategy.

By the end of this post, not only will you learn how to build an effective content strategy framework but also see real-world examples of AI making waves in this space.

Ready for a career change? Let’s jump right in.

Table Of Contents:

What Does a Content Strategist Do?

A content strategist wears many hats, but their main goal is simple: to craft valuable, relevant content that engages audiences and supports business objectives. Think of them as architects of your content’s structure, ensuring every piece serves a purpose.

First, they uncover audience preferences and behaviors through data analytics. This might involve analyzing traffic patterns or engagement rates from tools like Google Analytics. By examining data, they don’t just decide which narratives to share but also choose the most ideal mode of their delivery, be it via blog posts, video content, or audio podcasts.

The content strategist job description goes beyond content creation. They also decide on the tone of voice and style that writers use to maintain brand consistency across all platforms.

Additionally, content strategists also keep an eye on their content after going live, adjusting plans as needed to enhance performance.

Two types of content marketing strategists according to Ann Rockley of CMI

The content strategist role can vary depending on the organization, but some key responsibilities remain consistent across the board.

Here’s a typical job description for content strategists:

  • Conduct thorough research to understand all customer personas deeply.
  • Analyze consumer sentiments and trends extensively.
  • Create content specifications tailored to the brand’s customer personas.
  • Strategize main content themes and supporting sub-themes.
  • Plan the editorial calendar and content proposals.
  • Collaborate with content management teams, creative teams, and writers to execute the strategy.
  • Ensure consistency in writing style and tone across all content.
  • Establish guidelines for content governance regarding tone, style, and voice, and ensure compliance.
  • Develop an editorial strategy to maintain consistency across all platforms.
  • Perform regular content audits.
  • Track and measure content ROI.
  • Align content strategy with business objectives.
  • Enhance content delivery and promotion strategies.
  • Analyze the effectiveness of the content marketing strategy to determine its success.

Skills and Qualifications for Aspiring Content Strategists

So, you want to be a content strategist? Great choice. What exactly is required to truly stand out in the realm of content strategy?

Diverse Writing Skills

First off, sharpen those writing skills. A content strategist must be adept at creating all types of content ranging from engaging social media blurbs to in-depth analytical reports.

You’re not just a writer; you’re a chameleon changing tone and style as needed. This means understanding your audience inside out and crafting content that hits the mark.

If writing isn’t your strong suit yet, don’t sweat it. Online courses on platforms like Coursera can help improve your prowess one word at a time.

Analytical Mindset

A knack for analysis is non-negotiable. Why? Because data dictates strategy.

You’ll need to get cozy with metrics and analytics tools (think Google Analytics) to gauge the success of your content efforts. This data helps refine strategies ensuring they are spot on every time.

Google Analytics Academy offers free courses to get started.

Tech Savvy

Leveraging artificial intelligence is no longer optional; it’s essential.

Being tech-savvy is crucial for content strategists due to its role in content creation, distribution, and optimization. AI tools like Content at Scale can streamline research and automate tedious writing tasks, freeing up more time for creative thinking.

Digital tools and platforms also make it easier for content strategists to manage content across various channels, monitor performance, analyze metrics, and make data-driven decisions to optimize content strategies.

Staying ahead of tech trends keeps you valuable as a content marketing strategist.

Knowledgeable in SEO

Without SEO knowledge, words might never find their way online, let alone the first page of Google results pages (SERPs).

Learning SEO is paramount for content strategists as it directly impacts content visibility, traffic, and relevance. By implementing SEO best practices, content can rank higher in SERPs, increasing its visibility to users actively seeking relevant information. This heightened visibility translates to more organic traffic, allowing content to reach a larger audience and potentially drive desired actions such as conversions or engagements.

SEO also emphasizes creating content that aligns with user needs and interests, ensuring its relevance and value. Content optimized for SEO not only attracts more attention but also enhances user satisfaction and engagement by delivering meaningful experiences.

Additionally, understanding SEO provides content strategists with a competitive advantage in the digital landscape, enabling them to outperform competitors in search rankings and establish authority in their respective industries.

Empathy

Lastly, content marketing strategists must truly understand the psyche of consumers.

What makes people click, share, or buy?

Knowing the triggers and emotions behind these actions is invaluable in crafting messages that cut through the noise and make an impact.

Bear in mind that wielding empathy can significantly amplify the effectiveness of your strategies.

Armed with these skills and qualifications, the sky is the limit for aspiring content marketing strategists. Dive deep into each area, commit to a lifelong learning process, and watch your career soar to new heights.

Hone up on these skills if you want to be a content strategist

How Much Does a Content Strategist Make?

A career as a content marketing strategist offers promising financial rewards. Salaries vary based on several factors including experience level, geographical location, and whether one opts for full-time employment or freelance consulting.

According to Glassdoor, the estimated total salary for content strategist roles in the U.S. hovers around $75,579 annually.

This figure aligns closely with data from market research analysts and marketing specialists provided by the Bureau of Labor Statistics (BLS), which suggests an average annual income of approximately $78,880.

It’s important to note that these content strategist salary numbers can fluctuate widely depending on specific industry sectors and individual qualifications.

Content Strategy and AI

Gone are the days when content strategists had to rely solely on their intuition and manual research for crafting strategies. With AI integration, tools now offer data-driven insights at an unprecedented scale.

For instance, BuzzSumo’s analytics help in understanding what content resonates most with audiences. This not only saves hours in research but also unveils paths to innovation and precise targeting that once seemed beyond reach.

AI’s knack for deciphering patterns and forecasting future tendencies helps content strategists customize their plans with unparalleled precision.

Data-Driven Audience Insights

So, let’s talk about why some content strategies really hit the mark. It all boils down to knowing your audience inside and out. And that’s where AI swoops in, making things a whole lot easier by crunching through tons of data on how consumers behave.

Gathering insights about your audience can feel like trying to solve a puzzle without all the pieces. Enter AI: your missing piece solver.

It digs through layers of online behavior data so you don’t have to – giving clear pictures of who your audience is, what they want, and more importantly, why they care about certain topics or products over others.

This lets teams make informed decisions crafting strategies that truly resonate with target audiences instead of shooting in the dark, hoping something sticks.

Tools like HubSpot’s Marketing Hub use this capability to segment audiences in ways far beyond human capacity alone. This advanced segmentation means messages can be personalized at scale — reaching the right people with the right message at just the right time — a dream scenario for any content strategist aiming for impact.

Streamlining Content Creation

Imagine cutting down the time you spend on writing from hours to minutes. That’s what AI-powered tools like Content at Scale are doing for content strategists today. They help generate ideas, create blog outlines, and even draft entire articles based on a single keyword.

This doesn’t mean humans are out of the picture. Rather, these instruments empower us to concentrate on enhancing and infusing our creations with unique flair. With the grunt work taken care of, our imaginations are liberated to confront grander endeavors.

Intelligent Optimization

SEO is no small feat but imagine having an assistant that could analyze top-performing content across the web in seconds. AI does exactly this by sifting through data at incredible speeds to identify trends and keywords that are winning audience attention.

The integration of AI into digital marketing and SEO has utterly transformed our approach to climbing the ranks in search results. Platforms such as Ahrefs leverage machine learning algorithms to uncover keyword opportunities and backlink strategies that outpace traditional methods by leaps and bounds.

Beyond keywords and links, these tools assess website health through technical content audits faster than any team could manually — ensuring your digital content remains not only visible but also highly competitive in search engines.

Staying ahead of search engine algorithms feels like trying to hit a moving target while blindfolded. But here’s where AI shines. Tools powered by AI can analyze patterns and predict changes faster than any human ever could. By leveraging these tools, you spend less time guessing and more doing what works.

FAQs – What Does a Content Strategist Do?

What is the role of a content strategist?

A content strategist crafts plans to hit business goals using compelling content. They study audiences, trends, and results.

Is a content strategist a good job?

Yes, the role of a content strategist can be rewarding. You blend creativity with strategy to impact brands positively. The demand for skilled strategists is climbing.

How do you become a content strategist?

Dive into digital marketing basics, understand SEO and master storytelling. Strong communication and analytical skills are your bread and butter here.

What level is a content strategist?

This gig sits at mid-level in digital marketing but can leap to senior roles based on experience and success in driving engagement and growth.

Conclusion

So, we’ve peeled back the layers of what does a content strategist do. Content strategists go beyond mere writing; they meticulously design the framework for online interaction.

Diving into AI, it’s clear this tech is reshaping content strategy today. It lets strategists craft more personalized, impactful campaigns.

Leveraging AI isn’t just cool; it boosts efficiency — and earning potential — for strategists ready to embrace the future.

A solid framework lays the groundwork for any successful strategy. It’s all about aligning with business goals effectively and efficiently.

The incorporation of AI into the mix not only becomes a reality but also revolutionizes plans, turning them into outcome-oriented juggernauts.

Navigating challenges becomes simpler with AI tools like Content at Scale by your side. From writing stories that truly connect with your audience to running content audits to guide your strategy, these instruments are changing the playbook.

Written by Julia McCoy

See more from Julia McCoy
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