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What Is a One Pager? Your Guide to Quick Communication

Julia McCoy
Wednesday, 21st Feb 2024
Julia McCoy
5 min read · Jan 11 2022
what is a one pager

Ever felt overwhelmed by the sheer volume of information you need to share, but you’re tight on space? That’s where a company one-pager comes in handy. What is a one pager exactly?

A one-pager is like your Swiss Army knife for communication — compact, yet brimming with utility.

In this article, we’re diving into why it’s important to get good at writing one-pagers for all sorts of things like business presentations and academic research.

You’ll learn how to break down tricky concepts into simple, attention-grabbing nuggets. We’ll also discuss all the must-haves for a killer one-page document and share practical tips on using one-pager templates and examples to create messages that truly hit home.

Learning how to write a one-pager is not just about being brief. It’s about getting your point across in a way that respects people’s time and keeps them engaged.

Let’s get started.

Table Of Contents:

What is a One Pager?

A one-pager is like a snapshot that captures what your project is all about and presents it in a way that’s both easy on the eyes and rich in detail. Think of it as the elevator pitch of documents — you have exactly one page to sell your idea effectively.

The one-pager is a versatile tool not just for businesses but for any application that requires concise communication.

English teachers can use one-pagers to spark creativity among students by having them condense complex ideas into tight packages.

Sales teams can craft compelling product one-pagers to highlight key benefits and unique selling points succinctly, making sure busy people get all they need at a glance.

One pager definition from Venngage

What Should You Include in a One Pager?

Writing a killer one-pager is all about finding that sweet spot between being brief and covering all the bases. Whether it’s for your business, a product, or just to streamline how things are done, knowing what to put in there is key to making it work.

Here are a few examples of how to use a one-pager and what to include in each document.

Business One-Pager

A company one-pager serves as an elevator pitch on paper. It should convey who you are, what you do, and why it matters. Key elements to incorporate include:

  • Your business’s mission statement or value proposition.
  • An overview of products/services offered.
  • Contact information and social media links.
  • A compelling call-to-action (CTA).

Sell Sheets and Product Flyers

If your focus is more product-oriented, a sell sheet or product flyer might be what you need. These documents highlight specific goods or services to entice potential customers or clients. Essential components here would involve:

  • Detailed descriptions including features and benefits.
  • Pricing information if applicable.
  • Vibrant images that showcase the product/service effectively.

Investor One-Pager

An investor-focused one-pager distills key aspects of your business plan into a more digestible format — perfect to go with detailed pitch decks when seeking financial backing. Important points to cover include:

  • Your unique value proposition (UVP).
  • Growth projections and market opportunity.
  • Milestones achieved so far.
  • Financial summary highlights.

Standard Operating Procedure (SOP) One-Pager

When it comes to promoting efficiency within your team, SOP one-pagers can be invaluable. These documents provide step-by-step guides for completing tasks or adopting new responsibilities. Here are a few tips for ensuring they’re both useful and user-friendly:

  • Include clear, concise instructions.
  • Cover why the task is important to the overall business operation.
  • Provide visuals or diagrams to enrich the explanation where possible.

By thoughtfully building your one-pager with these key elements, you’ll not only convey critical information but also create a document that engages and reassures its intended audience. Whether for your company, product, or specific operational procedures, making sure each section of your one-pager is informative, clear, and direct will set the stage for success.

7 Essential Elements of Every One Pager

While the content of one-pagers may vary depending on its purpose, there are seven key elements that every one-pager should have regardless of its application.

  1. Company Logo: Stick your company logo somewhere noticeable, like a top corner. This stamps it with your brand and makes it clear who’s behind it.
  2. Company Information: Give a quick rundown of your company. It doesn’t need to be long — just a snapshot of who you are and what makes you stand out.
  3. Problem Statement: Address the issues your one-pager tackles. If it’s for sales, acknowledge customer pain points. For investors, explain the challenges you solve. Internally, you might briefly state the problem your SOP one-pager addresses.
  4. Features/Benefits: This is the meat of the one-pager, explaining why your offer or company is the bomb. It could also cover the concept or policy you’re presenting.
  5. Social Proof: Back up your claims with proof. Throw in testimonials or relevant stats to show why you’re the real deal.
  6. Call to Action: Guide the reader on what to do next. Use phrases like “Call now” or “Visit our website to learn more” to nudge them into action.
  7. Contact Details: Don’t leave them hanging — include all your contact details at the bottom. If your one-pager’s done its job, they’ll want to reach out.

Remember, your one-pager might have its own unique twist. Maybe it includes an infographic instead of a benefits list, but the goal is still the same: to win over your audience and get them to take action.

Click here for more one-pager examples from Visme

How to Write a One Pager

Creating an effective one-pager is both an art and a science. It’s about distilling your message into its most concise form while ensuring it remains engaging and informative. Here are some essential steps to guide you through the process.

Understand Your Audience

The first step in writing a compelling one-pager is understanding who your audience is. This knowledge shapes everything from the language you use to how you frame your value proposition.

Focus on the group of people you’re aiming to reach and ensure that your message resonates deeply and personally. Remember, if you’re talking to everyone, you’re effectively speaking to no one.

Determine Your Key Message

Every word on your one-pager should serve a purpose. Start by identifying your problem statement — this is the challenge you’re addressing or the need you’re filling. It sets the stage and lets readers know why they should care.

Your unique selling point (USP) is where you shine — it’s what sets you apart from others tackling similar problems or offering similar solutions. Whether it’s unparalleled service quality, innovative features, or exceptional value, make sure this shines through in your messaging.

Structure Your Content Strategically

Start with a catchy title that summarizes your main message.

Briefly introduce what readers can expect from this document — make them care enough to keep reading.

Use bullet points, short paragraphs, and clear subheadings to highlight key benefits or features relevant to their interests or problems they face. Bullet points are less likely to overwhelm busy people who often only have time for a quick glance at your document during their day-to-day shuffle.

A well-constructed one-pager isn’t just about information overload; it’s about making every word count and driving home why yours is not just another faceless entity but rather a crucial solution waiting to be discovered.

The Marketing Power of One-Pagers

Imagine a tool so powerful it can sum up your business’s value proposition in just one page. That’s the magic of one-pagers.

These concise documents are not just about saving time; they’re about making every word count to catch and keep potential customers’ attention. But how do you harness this power effectively?

Enhance Sales Strategies with One-Pagers

A one-pager is your chance to highlight key details that position your product or service uniquely in the market. Hone in on the crucial elements your audience cares about, like easing their problems using language that’s both straightforward and captivating.

Integrating social validation, like glowing testimonials or impactful success narratives, can elevate a basic information sheet to an exceptional marketing tool. Including testimonials or success stories lends credibility and can make all the difference when marketing teams present their case to potential customers.

Amplify Your Brand on Social Media

These days, if you want your voice to stand out in the online world, you have to tap into all sorts of different networks out there.

A visually appealing and engaging one-pager shared across Facebook, Twitter, or LinkedIn can reach far beyond traditional sales pitches — connecting with busy people where they spend much of their time online.

Adding your social media contacts to the document nudges people to keep up with further news, creating a lasting connection that’s mutually advantageous.

And don’t forget email addresses — giving readers an easy way to get in touch could lead them down the funnel faster than anticipated.

5 Best Practices for Creating a Business One-Pager

A well-crafted one-pager serves as a concise, visually appealing summary of your business or product that captures the essence of what you offer. Here are five best practices to ensure your one-pagers stand out and deliver value.

Keep It Concise and Digestible

The cornerstone of an impactful one-pager is its brevity and clarity. The goal is to communicate key points without overwhelming readers with too much information.

Opt for short, direct sentences, and consider using bullet points or numbered lists to break down complex ideas into bite-sized pieces. This approach not only makes your content more accessible but also enhances its SEO potential by focusing on core messages.

Add High-Quality Visuals

A picture is worth a thousand words, especially in marketing materials like one-pagers where space is limited.

Incorporating high-resolution images, infographics, or custom illustrations can significantly boost engagement levels.

Ensure these visuals reflect your brand’s identity and maintain consistency across all assets.

Save Time With Online Templates

Why start from scratch when you can use a one-pager template?

There are plenty of one-pager templates available online — pick one, tweak it to fit your style, and boom, you’ve got a slick one-pager ready to roll.

You can even add all sorts of bells and whistles like graphs and diagrams to jazz it up even more.

Write Attention-Grabbing Headlines

You want your one-pager to grab attention, right? Well, catchy headlines are your ticket.

They reel people in and make them want to read what you’ve got to say.

Work With a Team

No need to go solo on this. Get your team involved. Don’t publish your one-pager without getting input from your team members.

When everyone pitches in, the final product shines brighter.

FAQs – What is a One Pager?

What is a one-pager example?

A one-pager could be a summary of your latest product for clients or an educational assignment where students express key ideas creatively.

What is a one-pager in school?

In schools, it’s usually a single-page assignment that lets students showcase their understanding of a topic through summaries and visuals.

What does one-pager mean?

A one-pager refers to any document confined to a single page, aiming to provide crucial information at a glance effectively.

What is a one-pager in tech?

In the tech world, it often summarizes product features, benefits, and uses on just one sheet — perfect for quick pitches.

Conclusion

By now, you’ve got the scoop on what is a one pager. It’s your go-to for sharing big ideas in little space. From business to education, it’s all about making complex simple.

You learned how to pack a punch with problem statements and unique selling points.

And remember those templates? Crafting impactful messages becomes a breeze with one-pager templates by your side.

Writing one-pagers is not just about trimming words. It’s about crafting messages with purpose. And for those who want clear, concise info, one-pagers are pure gold.

So make each word count and let your one-pagers do the heavy lifting in conveying big ideas.

Written by Julia McCoy

See more from Julia McCoy
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