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What Is Content Management: A Must-Know for Businesses

Julia McCoy
Wednesday, 17th Jan 2024
Julia McCoy
5 min read · Jan 11 2022
what is content management

Imagine you’ve got a killer idea for an online business. You know your stuff, and you’re ready to hit the ground running. So, what’s next? Well, that’s where what is content management comes into play. It’s like having a digital library card catalog for all your valuable info — you get to organize and manage everything in one place.

This isn’t just about keeping tabs on documents; it’s how businesses share internal updates, dazzle website visitors with engaging articles or videos, set up slick online stores, or roll out user-friendly mobile apps.

We’ll take you through the nuts and bolts of CMS platforms — the backstage pass every aspiring web maestro needs.

From managing digital assets to delivering relevant content across media platforms, content management helps keep your show on the road without missing a beat.

Table Of Contents:

What is Content Management?

Content management is like the beating heart of a website — it keeps information flowing and accessible.

It’s about handling digital content, from creation to deletion.

A good system lets you manage this without breaking a sweat.

What is a content management system?

A content management system (CMS) is a software application that enables users to create and manage a website without the need to write code from the beginning or possess any coding skills at all.

Why is content management important?

If you’ve ever felt overwhelmed by digital files, then you know why content management matters.

Websites thrive on fresh, relevant content that meets users’ needs — think online stores or mobile apps buzzing with activity.

This isn’t just for show; it’s critical for operational efficiency and avoiding data silos that can bog down business progress.

A solid content management system stands on principles that streamline work and make life easier for everyone involved in web content management (WCM) or enterprise content management (ECM).

Digital asset management (DAM) becomes less daunting when your cloud-based tools work as they should.

WordPress, one of many such systems out there, exemplifies how powerful these platforms can be.

In essence, whether we talk about images for social media platforms or documents shared internally among teams, a robust CMS makes sharing seamless while keeping everything organized behind the scenes.

Your authors post updates, editors polish them, and administrators set up who gets to do what. It all comes together under one umbrella: effective web presence managed with minimal technical fuss — even if you’re not keen on HTML.

Publishing across different media platforms calls for a cohesive strategy where every piece fits perfectly into your marketing puzzle. And guess what — a fine-tuned CMS does just that. It gives businesses today a fighting chance at standing out amidst tough competition because well-managed sites attract more visitors.

Last but not least, by adopting strategic approaches toward managing your company’s online face, you’ll see improved customer service alongside reduced operating costs which speaks volumes in any boardroom meeting.

Examples of content management systems

The Evolution of Content Management Systems

Remember when managing web content was like herding cats? Yeah, those days are long gone. Now we have slick systems that handle everything from your blog posts to your online store inventory.

Coupled CMS tethered content and presentation together tighter than a knot on a rope swing. But times changed, and so did our needs.

We wanted more freedom, faster loading pages, and the power to push content everywhere at once — hello decoupled CMS.

Coupled vs. Decoupled Systems

You might think of coupled CMS as a classic car — solid and dependable but not exactly built for speed or flexibility. They needed dedicated hosting which felt like you were forever looking for parking in a crowded city.

Decoupled CMS architectures cut the cord between the back end where all the gears grind and the front end where your audience hangs out. This split means developers can work their magic behind the scenes without tripping over designers picking out drapes for the display window.

Software-as-a-Service (SaaS) CMS popped up next with its cloud-based solutions offering no-fuss setups — a breath of fresh air if you ever tangled with server installations before coffee on Monday mornings.

Then came along headless CMS, strutting onto center stage with APIs galore ready to serve up juicy digital assets across any platform — from mobile apps to smart fridges — if they could talk.

Types of content management systems

Benefits of Implementing a Content Management Strategy

Think about your last online shopping spree.

You probably enjoyed websites that were easy to navigate and gave you the info you needed fast, right?

That’s the magic of good content management at work.

An effective Enterprise Content Management (ECM) system is like having a top-notch pit crew in a race.

It makes sure every piece of content is running smoothly on your digital track.

This way, it boosts efficiency and lets customers find what they need without any hiccups — creating an improved customer experience that keeps them coming back for more.

Publishing new blog posts or updating product details becomes as efficient as changing tires during a Formula 1 pit stop, thanks to efficient content publishing tools within ECM systems.

WordPress, for instance, has made it possible even for those who don’t speak HTML to create, design, and publish beautiful blog articles.

No wonder organizations have seen such an increase in operational efficiency after implementing these systems.

The path from creating to sharing information is streamlined with content delivery mechanisms found in modern CMS platforms.

Social media platforms are now just one click away from being updated with fresh, relevant content straight from your website’s dashboard.

Your audience doesn’t hang around waiting; neither should your brand’s message.

Better yet, imagine cutting costs while improving service — that’s not just wishful thinking when it comes to smartly managing digital assets through ECM solutions.

Businesses have witnessed reduced operating costs because redundant tasks get automated and asset management tools keep everything organized so teams can focus on strategy rather than juggling files all day long.

Last but not least, let’s talk visibility — a currency worth its weight in gold (or maybe Bitcoin?) today.

We’re living through times where clicks equal cash and staying visible online isn’t just nice — it’s necessary for survival.

A robust content management process helps ensure search engines like Google get fed well-optimized web pages which translates to better rankings and more eyes on your site.

By adopting enterprise-level solutions designed specifically for streamlining operations, companies gain significant advantages across multiple fronts ranging from client satisfaction to financial gains.

Key Features of Effective Content Management Tools

Picking the right content management tools is like assembling a Swiss Army knife for your digital presence.

You need something versatile, reliable, and user-friendly to manage websites without sweating over code.

Good CMS platforms give you that edge to create content swiftly and smartly with minimal technical fuss.

Collaboration Capabilities: The Heartbeat of Teamwork

In any thriving business today, teamwork makes the dream work. That’s why top-tier CMS solutions offer robust collaboration features.

They let multiple users share content ideas, edit drafts in real time, and publish approved pieces seamlessly — all under one roof. This is crucial when managing web content or pushing out updates on social media platforms where timing can be everything.

User-Friendly Interface: Keep It Simple Smarty

A good interface doesn’t just look pretty — it works better too. When you have an intuitive design at hand, creating and updating website content becomes less about knowing HTML and more about letting creativity flow freely.

User-friendliness ensures everyone from authors to administrators can navigate through tasks effortlessly — because who has time for a steep learning curve?

Analytics Tools Integration: Knowledge Is Power

The magic happens when data meets strategy. With built-in analytics tools or easy integration options available in many management systems today, tracking performance metrics turns into child’s play (well almost).

WordPress, for example, stands out by offering insights into how well your posts are doing so you can tweak your approach based on hard evidence rather than guesswork.

Digital Asset Management: Organize Like a Pro

Digital assets aren’t just files; they’re valuable pieces of your brand’s puzzle — photos, videos, documents — you name it.

A CMS gives you control over these treasures with asset management tools designed to tag and track each item through its lifecycle because lost assets are missed opportunities.

Responsive Design and Cross-Platform Compatibility

Gone are the clunky transitions and frustrating compatibility issues. These days, it’s all about smooth sailing across your devices.

So when you switch from one platform to another, you can pick up right where you left off without skipping a beat.

SEO in CMS: Build It and They Will Come … If They Can Find It First

Search engine optimization (SEO) baked right into the very fabric of a quality CMS lets your pages soar in search results, giving potential visitors an easier path straight to the door of your online store, mobile app, or wherever else you might want to lead them.

Roles within a Content Management System

A content management system is like the engine room of your digital presence, powering everything from websites to mobile apps. It’s where the magic happens for creating, managing, and delivering content.

In this world, different players bring their unique skills to the table.

User Roles and Role-Based Content Management

Authors are the storytellers; they post content that captivates and informs. They’re on the front lines of content creation.

Editors come in next with a keen eye for detail. They modify posts ensuring every piece is sharp and on-brand before it hits your screens.

The administrators are like gatekeepers who manage permissions ensuring everyone plays by the rules while juggling tasks efficiently across platforms such as social media or an online store.

What Is the Best CMS Platform?

If you’re searching for a content management system, there are several top-notch options available. Let’s start with the most popular: WordPress.


As the most widely used CMS globally, WordPress caters to various projects ranging from blogs to e-commerce websites. Its extensive library of plugins and templates allows users to customize their sites according to their specific needs.

A key advantage of WordPress is its active community, which comprises thousands of developers who constantly update the system to ensure it remains current and helpful to its users.

However, as an open-source platform, security can be a concern. Therefore, additional resources may be needed for protection against potential threats.


In the world of eCommerce, Shopify stands out as one of the most popular platforms for online businesses. But did you know that Shopify also functions effectively as a content management system?

With its user-friendly interface and robust features, Shopify excels in helping online sellers manage and structure content on their websites. The dashboard is intuitive and easy to navigate even for beginners, making managing products, orders, or customer data straightforward.

Beyond product management, another essential component where a CMS shines is blogging – an important part of any effective content marketing strategy. Shopify offers comprehensive blogging tools right out of the box. You can create blog posts directly within the platform while integrating them seamlessly with your online store. Adding blogs in Shopify is a breeze with its simple editor, and you can categorize posts for easy navigation by your readers.


Another remarkable CMS worth considering is Joomla.

Joomla is the preferred CMS of many prominent organizations such as Harvard University. Like WordPress, it’s an open-source platform that you can modify according to your needs.

Joomla offers remarkable flexibility which makes it suitable for different types of websites including blogs, e-commerce sites, informational websites, and even social networks. Its extensive range of features and extensions can be customized to fit specific business requirements.

Apart from its robust functionality, another aspect that sets Joomla apart is its user-friendly interface. Even those with minimal technical knowledge can easily navigate through the system. This allows users to focus more on creating high-quality content rather than struggling with complex technology issues.

In terms of SEO, Joomla does not disappoint either. The CMS comes equipped with built-in SEO settings that make optimizing your site for search engines a breeze — essential in driving traffic toward your website.

Being open-source means there’s a large global community constantly working on improving the system and providing assistance when needed – something invaluable especially for beginners.


Last but certainly not least on our list is Drupal. This particular CMS has been chosen by none other than the U.S. government for managing its online content. In fact, over 56% of global government websites use Drupal (as of April 2021). The widespread adoption of Drupal in the public sector is attributed to its ability to provide solutions that cater to scale, security, and compliance.

One key feature that sets Drupal apart from other CMS platforms is its flexibility. With this platform, users have complete control over every aspect of their website’s design and functionality. It allows for complex data organization which makes it ideal for sites with large amounts of varied content.

Besides being highly customizable, another advantage to using Drupal as your CMS is its robust security measures. This has made it a popular choice among government agencies and higher education institutions worldwide.

In terms of SEO, Drupal shines brightly. The platform provides several built-in tools to help improve your site’s visibility on search engines like Google. These include clean URLs, meta tags configuration options, and page title customization abilities among others.

These four platforms each offer unique features that make them stand out among today’s content management systems. Depending on your specific needs, one of these could be the perfect fit for your project.

Source: W3Techs

FAQs – What is Content Management?

What do you mean by content management?

Content management is organizing, storing, and delivering information digitally. It’s all about keeping your digital ducks in a row.

What do content managers do?

A content manager juggles creating, editing, and publishing digital stuff. They keep online material fresh and on point.

Why is content management important?

Solid content management means smoother sailing for business operations. Think less clutter, more clarity.

What are three content management systems?

Folks often turn to WordPress, Drupal, or Joomla. These platforms help get your message out there without the headache.


Mastering what is content management sets you up for success. It’s more than just organizing files; it’s a power move for online influence.

A CMS platform isn’t just helpful — it’s essential. Think efficiency, visibility, and control in one place.

Content management is the backbone of effective and efficient website administration.

A well-designed content management system streamlines the process of creating, updating, and organizing digital content, empowering users to maintain a dynamic online presence without the need for extensive coding knowledge.

As we’ve explored in this blog post, content management systems play a pivotal role in enabling businesses, bloggers, and individuals to focus on delivering valuable content to their audience, fostering growth and engagement in the digital landscape.

By embracing the power of content management, users can harness the full potential of their online platforms, ensuring a seamless and user-friendly experience for both creators and visitors alike.

Looking for an AI writer you can integrate with your WordPress or Shopify blog? You’ve come to the right place! Content at Scale lets you sync your accounts on these platforms so you can create and publish long-form blog articles in just a few clicks!

Written by Julia McCoy

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