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What Should I Write in My Blog? Your Ultimate Guide

Julia McCoy
Wednesday, 22nd Nov 2023
what should i write in my blog

Ever found yourself staring at the blinking cursor on your screen, wondering what should I write in my blog?

You’re not alone.

Just like a painter facing an intimidatingly blank canvas or a composer confronted with absolute silence, we bloggers too have our moments of self-doubt and writer’s block. The limitless expanse of cyberspace can be just as daunting to fill.

But don’t fret! This is where creativity meets strategy. Whether you want to captivate your readers’ attention, drive more organic traffic to your site, or even monetize your blog effectively – there are tried-and-tested techniques that work wonders!

If you’re stuck with what should I write in my blog post, this is the ultimate guide for you.

Table Of Contents:

Identifying Your Target Audience and Their Interests

Your blog is like a party. You need to know who you’re inviting and what they’ll enjoy, right?

To begin with, let’s think about your specific audience.

Are they fashion enthusiasts eager for the latest trends? Or are they travel junkies hunting for offbeat destinations?

Determining your target audience isn’t just picking out demographics. It goes deeper than that.

You have to dig into their interests, habits, and preferences.

Knowing What Readers Are Interested In

The golden rule of blogging? Give people what they want.

Uncovering what readers are after can be as easy as conducting polls or asking your followers directly through social media.

Other methods for gathering reader insights include reader surveys, comments on your blog posts, feedback from your email subscribers, reader interviews, forums and communities, and automated tools like keyword research and Google Analytics.

Narrowing Down on Your Blog Niche

Focus on a specific topic area that is aligned with your passion and resonates with readers. So find a niche — a focused topic area — that aligns with both your passion and your reader’s interest. This way you’re more likely to generate engaging blog topics consistently.

A good understanding of your target audience will not only help shape the content but also guide how it’s presented.

Picking relevant blog ideas becomes easier when you understand who you’re writing for.

In turn, this leads to higher engagement rates because you’re speaking their language.

With these pointers at hand, start working towards building an authentic connection with your readers. That’s how you create a great blog that people love returning to.

Planning a blog? Know your party guests first. Find out what they love, be it fashion or travel. Dig into their habits & preferences for engaging content. Remember, specificity sells in blogging. #BloggingTips #AudienceFirst Click to Tweet 

Researching Popular Blog Topics in Your Niche

To have a successful blog, it’s essential to choose the right topics. It’s like selecting seeds for your garden; you need to pick those that will thrive in your specific soil and climate.

The key is researching popular blog topics within your niche. The purpose of such research isn’t just about discovering what others are writing but more about finding gaps or unexplored angles in these potential topics.

Picking great blog post ideas might seem daunting at first, but with a systematic approach, it becomes an enjoyable task.

An excellent place to start is by looking at existing content within your industry – both on competitor sites as well as top-performing blogs related to yours. This strategy not only helps identify trending themes but also provides insights into audience preferences.

Some of the best ideas for blog posts are sharing little-known facts (people love surprises.), concocting funny conspiracy theories (humor never fails), or talking about favorite jokes (who doesn’t enjoy a good laugh from fun blogs?).

The most efficient way to find ideas is by using an AI tool like Content at Scale. Just enter a seed keyword into its in-app keyword research tool and it will generate a list of all related topics you can write about in your blog.

Pro tip: The best keywords to target are the ones with a low ranking difficulty (under 40) and with a decent monthly search volume.

You can even build topic clusters which are great for improving your blog’s visibility.

A topic cluster is a strategic content marketing approach that involves creating a pillar page about a broad topic and building a cluster of related subpages around it.

For example, let’s say your blog is about solar lights. Your readers will probably be interested in topics like outdoor solar lighting, garden solar lights, solar security lights, DIY solar light crafts, solar batteries, and tips and tricks for the installation and maintenance of solar lighting.

This clustered structure enhances your blog’s topical authority as it tells Google that you are an expert in solar lights.

Content at Scale lets you build as many topic clusters as you want — in just a few clicks — so you will never run out of ideas for your blog.

Finding effective ways to tap into readers’ interests sets up a foundation for high-quality content that resonates with them on multiple levels—something every blogger aims for.

Dive into your niche, find unexplored angles, and fill the gaps. Discovering popular blog topics isn’t just about copying others. Use tools like OptinMonster to uncover unique ideas that resonate with readers. #BloggingTips #ContentCreation Click to Tweet 

Leveraging Social Media for Blog Topic Inspiration

Social media can be a gold mine when it comes to unearthing unique blog post ideas. Tap into the millions of conversations taking place every day to uncover what your readers care about.

But how do you start mining this treasure trove? Let me share my personal experience of using social media effectively for content inspiration.

To get the ball rolling, begin by listening. Follow relevant hashtags and influencers within your niche on platforms like Instagram or Twitter. Look at trending topics or questions being asked. Gaining insight into the current interests of your target audience can provide valuable information.

A word of caution though: avoid generic blog ideas that everyone is writing about; instead, look for angles that haven’t been explored yet but still pique interest – remember, uniqueness helps drive organic traffic.

You can also engage directly with your followers through polls or open-ended questions related to their pain points or interests. The feedback obtained here isn’t just fodder for great blog posts; it strengthens the bond between you and your audience too.

The Power of User-Generated Content (UGC)

User-generated content is another excellent source of inspiration for fresh blog post topics. It allows readers interested in certain areas to contribute their perspectives and experiences, creating a richer conversation around these subjects.

In addition, UGC builds trust as potential new visitors see other people engaging actively with your brand.

This approach works well especially if you have built up an active community over time who love sharing thoughts online – use this wealth of information wisely.

So, the next time you’re stuck with what should I write in my blog, or just need a fresh angle on an existing topic, turn to your social media platforms. You might be surprised at what you find.

Source: Hootsuite

Writing Your First Blog Post

Your first blog post should revolve around an issue relevant to your field yet not widely discussed by other bloggers. For instance, if you’re running a business selling CRM software for small-to-enterprise businesses, write about the significance of using single software for aligning marketing, sales, and service teams.

In terms of format, exercise caution when crafting your initial blog posts. It may be tempting to dive straight into “how-to” articles because they’re easy and popular, but these require establishing credibility which takes time. Instead, focus on demonstrating industry knowledge before moving on to instructive content.

Let’s say you’re a plumber starting out with blogging. Instead of rushing into explaining “How to Replace Piping System in Bathroom”, begin with discussing modern faucet setups or sharing success stories from past experiences like averting potential flooding scenarios due to faulty faucets at customer premises.

The idea here is simple — start small, establish your authority, and then gradually expand into more comprehensive content. This approach will not only help in building an engaged audience but also ensure sustainable growth for your blog.

Infographic courtesy of Bitcatcha

Exploring Evergreen Content Ideas for Long-Term Traffic

Evergreen content is a vital ingredient in the recipe for blogging success. But, what is evergreen content exactly?

It’s akin to that oak tree standing tall in your backyard – timeless, sturdy and continually providing value. In blog terms, evergreen posts remain relevant long after their publication date.

The beauty of evergreen traffic lies in its consistency. While trendy topics might bring a quick spike of visitors to your blog, evergreen material guarantees steady organic traffic over time.

Finding Your Blog Post Ideas: The Eternal Topics

Your aim should be to identify those questions people are always asking within your niche – these form the core basis for creating an evergreen blog post.

If you run a fashion blog, classic styling tips never go out of vogue. A travel writer? Your personal safety tips and travel experience will always find eager readers.

Educational Blogs: Delivering Value

An integral part of crafting compelling evergreen articles involves offering genuine solutions or teaching something new through each piece you write. The most common examples of educational blogging topics are travel tips and life hacks.

Remember, provide real-world knowledge with authenticity as Google prioritizes this type of content (Expertise, Experience, Authoritativeness, Trustworthiness) when ranking websites.

Lifestyle Blog Posts: Sharing Personal Experiences

You can leverage your unique life experiences into engaging narratives on typical daily routines or share facts about yourself – just make sure they resonate universally.

You could write about “A Day in My Life” kind of posts that add a personal touch while still remaining relevant to your readers for years.

When done right, evergreen content can become the driving force behind consistent blog traffic. It’s all about finding that balance between timelessness and value.

Want a quick way to produce evergreen content? Run your blog post ideas through Content at Scale and get a 3,000-word blog post — fully optimized for search engines — in under 10 minutes!

Engaging Your Readers with Quick Tips and How-To Guides

If you’re stuck on blog post ideas, consider quick tips or how-to guides. They can be a powerful tool to engage your readers and provide value.

Quick tips are short, actionable pieces of advice that answer specific questions or solve problems. These posts give readers something they can immediately apply in their daily lives.

How-to guides offer an in-depth look at a particular subject, offering readers comprehensive instructions to follow.

Whether it’s teaching your audience how to grow an indoor herb garden or explaining the ins and outs of SEO keywords, these blog post formats work wonders for reader engagement.

How to write a how-to guide from HubSpot

Building Relationships and Collaborating with Other Bloggers

Establishing meaningful connections within the blogging world can be a catalyst for your blog’s success. Not only does it make your journey more enjoyable, but it also opens doors to collaborative opportunities.

A common form of collaboration is through guest blog posts. Offering to write a guest post on fellow bloggers’ platforms or inviting them to do the same on yours allows you to tap into their audience, which could bring in fresh readers interested in your content.

Cultivating these relationships doesn’t happen overnight. Start by leaving thoughtful comments on other blogs related to your niche, sharing their content, or reaching out directly with compliments about their work.

Mutual Benefits of Collaboration

Blog collaborations are not just beneficial for gaining exposure; they also help in building credibility among readers as they see established bloggers endorsing each other’s work. It adds value for readers too as they get diverse perspectives from different writers within one platform.

This reciprocal arrangement ensures that both parties gain something valuable: an extended reach and diversified content for their respective audiences. Networking with fellow bloggers also keeps you updated about the latest trends and gives access to insider tips that may otherwise remain unknown.

How to Reach Out

Contacting another blogger might feel daunting at first – after all, no one likes rejection.

First, pick up specific elements from the blogger’s work that genuinely resonated with you before writing an email proposal. This indicates genuine interest and increases your chances of getting a positive response.

Avoid sending generic, mass-produced emails. Instead, personalize your email to each blogger you contact. Address them by name, mention specific articles you enjoyed, and highlight why you think your guest post would be a valuable addition to their blog.

In your pitch, clearly state your intention to guest post and provide a brief overview of your proposed topic. Highlight your expertise in the area and why your insights would be beneficial to their readers.

Keep your email concise, professional, and polite. Thank the blogger for their time and consideration, and let them know you’re eager to discuss your guest post proposal further.

Want to be a thought leader in your niche? Now is the time to contemplate collaborating with other bloggers in order to expand your reach, build your backlink profile, and establish yourself as an expert in your field. It could be just the boost your blog needs.

FAQs – What Should I Write in My Blog?

What are good topics for a blog?

  • Tutorials.
  • Industry News.
  • Current Events.
  • Controversial Issues.
  • Checklists into Blog Posts.
  • Listicles.
  • Case Studies.

How do you write a blog for beginners?

  • Choose a blog niche.
  • Research your audience.
  • Draw inspiration online.
  • Learn what people are searching for.
  • Use keywords strategically.
  • Structure your blog by category.
  • Create an editorial calendar.
  • Start with an outline.

What are blog writing examples?

A few examples of blog writing include how-to guides, personal stories, and product reviews within specific niches like fashion or fitness.

What is the ideal blog content?

The perfect post engages readers with interesting information while also offering valuable insights. It’s often backed by credible sources too. The perfect length for a blog post is 1,500 to 2,500 words. Aim for around 2,450 words as it strikes the right balance between being informative and engaging for your readers.


So, what should I write in my blog posts?

The key to blogging success lies in understanding your readers, crafting engaging content, and adapting to the ever-evolving digital landscape. By researching your target audience, seeking inspiration from social media, and creating a mix of evergreen, how-to, and educational content, you can establish a thriving blog that informs, inspires, and connects with your readers.

As you embark on your blogging journey, remember that the most important thing is to find your niche and write about topics that you are passionate about. Your enthusiasm for the subject will shine through in your writing and captivate your readers.

Don’t be afraid to experiment with different writing styles and formats, and always keep your audience in mind. With dedication and perseverance, you can create a blog post that is both informative and engaging, attracting a loyal following of readers who eagerly await your next post.

Writing a business blog? A case study? An industry blog? Let Content at Scale bring your ideas to fruition in just a few clicks!

Written by Julia McCoy

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