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Which AI Writer is Best? Top Picks for Content Creation

Julia McCoy
Friday, 28th Jul 2023
Julia McCoy
5 min read · Jan 11 2022
Which AI writer is best

When ChatGPT came out in November 2022, many experts were skeptical. Robots will never outdo human writers, right? 

But the arrival of GPT-4 changed a lot of opinions. 

Now 85.1% of digital marketers are already using AI for article writing.

In fact, 65.8% of marketers believe AI is capable of creating content just as good or even better than humans.

As artificial intelligence continues to advance, the capabilities of these writing assistants grow increasingly impressive. 

But which AI writer is best?

In this blog post, we’ll examine the features of some of the most prominent AI text generators and their potential for different writing tasks.

Welcome to the world of AI writers!

Table of Contents:

How AI Writers Work

AI writing assistants are computer programs that use natural language processing and machine learning to generate written content. These advanced tools are now helping businesses write articles, emails, blog posts, social media updates, and other forms of content — at scale.

Which AI Writer is Best for Marketers?

Before ChatGPT came along, there were already quite a few AI writers out there that served different purposes.

Let’s look at some of the most popular ones.

Content at Scale

Content at Scale is the only AI writer that’s specifically designed for long-form SEO writing. No other app comes close to its combination of speed, quality, and ease of use. Just enter a target keyword and the app will immediately create a blog outline that you can rearrange and edit to your liking. 

Once you’re satisfied with the structure and flow of your article, click the “Create Content Now” button and wait for it to appear in the queue. In less than 5 minutes, you’ll get a long-form blog post complete with an SEO title, meta description, URL slug, and body copy which you can edit right within the app. No need to copy-paste it to a text editor like Word or Google Docs.

With built-in Copyscape and a proprietary AI detector, your first draft is almost good to publish right out of the box. We say “almost” because, like any responsible editor, you need to comb through the entire draft, “humanize” it, and add your personality to make it your own.

Luckily, we created a framework for that — one you can apply to ALL AI content to not just make it better, but also make it worthy of your audience’s attention and Google’s first page.

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

Meanwhile, for short-form content and copy, the other tools on this list are decent options.


Backed by natural language processing (NLP) and artificial intelligence, QuillBot is a writing assistant designed to help authors and marketers create more coherent and engaging content.

The main feature that sets QuillBot apart is its ability to rephrase sentences and paragraphs while maintaining the original meaning. This can be particularly helpful for avoiding plagiarism, as well as improving the overall flow and readability of a piece of writing. 

Instead of using the outdated process of synonym substitution, QuillBot uses sophisticated algorithms to restructure sentences, making it a valuable tool for writers, students, and researchers alike.

Here are some of the highlights of QuillBot:

Paraphrasing: Once you submit a piece of text, QuillBot’s algorithms will analyze the content and provide alternative phrasing suggestions for individual sentences or entire paragraphs. It aims to retain the original meaning while offering a different linguistic expression.

Synonym suggestions: QuillBot can also suggest synonyms for specific words or phrases, enabling you to diversify your vocabulary and make your writing more relatable.

Adjusting paraphrasing intensity: You can adjust the level of paraphrasing as you wish. QuillBot offers various modes such as Standard, Fluency, Creative, and Shorten, each catering to different writing styles and goals.

Plagiarism checker: QuillBot also comes with a plagiarism detection feature, which can help ensure that your content remains original and properly cited.

While QuillBot can be a valuable writing assistant, it’s essential to remember that no AI tool is perfect. The quality of paraphrasing and suggestions may vary depending on the complexity of the input text and the specific mode chosen. 

As with any AI writing assistant, it is crucial that you review the output carefully and ensure that the paraphrased content still conveys your intended message accurately.

Screenshot from Quillbot


Wordtune is primarily designed for rewriting and improving existing content. It can be handy for marketers who want to enhance their written material to make it more engaging, persuasive, and effective. 

With Wordtune, you can quickly generate various versions of your content to experiment with different writing styles and find the most compelling way to communicate your message.

Here are some key features of Wordtune:

Rewriting and paraphrasing: Wordtune can rephrase sentences and paragraphs to improve clarity, coherence, and overall flow. This feature is particularly valuable when marketers need to communicate the same message differently for different audiences or marketing channels.

Enhancing vocabulary: The tool suggests synonyms and alternative word choices, helping marketers diversify their language and find more impactful words to convey their ideas.

Tone and style adjustments: Wordtune allows users to tailor the tone and style of their writing to suit the specific context or target audience. Whether it’s formal business communication or a more casual social media post, Wordtune can adapt the content accordingly.

Ad copy creation: For marketers working on ad campaigns, Wordtune can assist in generating compelling ad copy by fine-tuning existing content or starting from scratch with a provided prompt.

Optimizing email campaigns: Wordtune can help marketers craft effective and persuasive email subject lines and body content, leading to higher open and response rates.

Improving website content: Whether it’s product descriptions, landing page copy, or blog posts, Wordtune can be used to refine and optimize website content to engage visitors and drive conversions.

As with any AI writing tool, the quality of the suggestions may vary based on the context and input, so it’s essential to use Wordtune thoughtfully and in conjunction with human writing skills.

Screenshot from Wordtune


ShortlyAI is known for its user-friendly interface and ability to produce creative and engaging content. It can generate short-form content suitable for social media, including tweets, captions, and other brief posts.

With its natural language processing capabilities, ShortlyAI can help marketers and social media managers generate attention-grabbing content for various social media platforms. 

Here’s how you can integrate ShortlyAI into your content strategy:

Short-form content: ShortlyAI is particularly well-suited for generating short-form content, making it ideal for crafting concise and impactful social media posts. It can help create tweets, Facebook updates, Instagram captions, LinkedIn posts, and more.

Variety of templates: The tool offers a variety of templates specific to social media posts. Whether you need to announce a product launch, share a quote, ask a question, or create a call-to-action, ShortlyAI can provide you with the appropriate template to get started quickly.

Creative ideas: If you’re stuck on what to post on social media, ShortlyAI can be an excellent brainstorming tool. By providing prompts or questions, you can receive creative suggestions and ideas to inspire your content.

Customizable tone: ShortlyAI allows you to customize the tone and style of your social media posts to match your brand voice and audience preferences. Whether you want a formal, casual, humorous, or authoritative tone, the tool can adapt accordingly.

Hashtag suggestions: When crafting social media posts, the use of relevant hashtags is crucial for improving discoverability. ShortlyAI can help suggest popular and relevant hashtags to include in your posts.

Content optimization: If you already have a draft of a social media post, ShortlyAI can help with rewriting and optimizing the content. It can enhance the clarity, coherence, and overall impact of your posts.

By automating the content creation process, ShortlyAI saves valuable time for social media managers. It allows you to generate multiple post ideas quickly, leaving you with more time to focus on engaging with your audience and analyzing post-performance.

While ShortlyAI can be a valuable tool for generating social media posts, it’s essential to review and fine-tune the content to ensure it aligns with your brand identity and communication goals. Additionally, be mindful of character limits on different social media platforms as some posts generated by ShortlyAI may need to be shortened or adjusted to fit within those constraints.

Screenshot from ShortlyAI


Sudowrite is an AI writing assistant designed exclusively for generating creative content. Best for creative professionals in branding and PR, Sudowrite is also ideal for storytellers, poets, book authors, and scriptwriters.

Here are some key features offered by Sudowrite:

Idea generation: Sudowrite can help writers brainstorm ideas and develop creative concepts for various types of writing projects, including stories, articles, essays, and more. It can provide prompts and suggestions to kickstart the writing process.

Writing expansion: This tool can assist writers in expanding on existing sentences or paragraphs, helping to develop a more comprehensive and detailed narrative.

Character and dialogue generation: Sudowrite can generate character descriptions and dialogues, making it a useful tool for fiction writers who are crafting compelling characters and engaging interactions.

Story plotting: Writers can use Sudowrite to outline and structure their stories, exploring different plotlines and scenarios.

Writing style adaptation: This writing assistant can adapt its language and tone based on the writer’s preferences or the desired style of writing, making it a versatile tool for various genres.

Sentence revision: Sudowrite can suggest alternative phrasing and sentence revisions, enabling writers to refine their content and improve its flow.

While Sudowrite can provide valuable insights and ideas, you should exercise judgment and creativity when using the tool. The quality of the output may vary, and it is up to you to refine and polish the content to meet your specific needs and style.

Screenshot from Sudowrite


Although not an AI writing tool per se, this chatbot from Open AI helps a lot of copywriters with small tasks like writing headlines, captions, emails, and social media posts, as well as generating topic suggestions. ChatGPT is capable of writing human-like text, answering questions based on context, translating languages, summarizing articles, and much more.

Here are some ways ChatGPT can help in the writing process:

Generating ideas: ChatGPT can serve as a valuable brainstorming partner, offering ideas and insights for various writing projects, such as blog articles, essays, creative writing, and more.

Outlining and structure: You can use ChatGPT to develop blog outlines and organize your thoughts before diving into the actual writing process. The model can help create a coherent structure for any content topic.

Improving sentence clarity and style: You can ask ChatGPT to review your sentences and suggest improvements for clarity, conciseness, and overall writing style.

Enhancing vocabulary: By interacting with ChatGPT, you can discover new words and synonyms to enrich your vocabulary and create more engaging content.

Providing writing examples: ChatGPT can showcase well-structured sentences and paragraphs, demonstrating effective writing techniques and styles.

Offering feedback: Share your writing with ChatGPT and receive feedback. By gaining insights into your work, you can further refine your content.

As with any AI writing tool, ChatGPT may not always provide accurate results. The GPT model’s responses may vary depending on the input, context, and the specific writing task so make sure you review, edit, and fact-check its output to ensure it is correct and aligns with your intentions and requirements. 

What are the Benefits of AI Writing?

  • Time savings: With an AI writing app like Content at Scale, you can save hours or even days of manual work as the machine generates large quantities of quality content in minutes.
  • Increased productivity: By automating topic research and blog outlining, you free up your creative energy so you can focus on what really matters – producing engaging copy!
  • Reduced costs: If you want to scale your content marketing efforts, you can do this without having to add more writers to the pool. Hiring new people could cost significantly more than investing in one good writer plus an AI assistant.
  • Access to billions of data points: AI-powered writing tools can analyze vast amounts of data on any given topic, helping you refine your content strategy.
  • 24/7 availability: AI writing tools can work tirelessly, delivering content whenever needed, regardless of the time of day. This is especially useful for global businesses catering to different time zones.
  • Consistency: If you want to maintain your brand voice and adhere to specific writing guidelines, AI writing ensures consistency in tone, style, and formatting throughout the entire document.
  • Multilingual support: You can program your AI writer to support multiple languages so you can create content for international audiences more easily.
  • Enhanced creativity and ideas: Some AI writing tools can help with generating ideas, topics, or headlines, sparking creativity and improving the overall quality of content.
  • Language translation and localization: With AI’s ability to translate content between languages and adapt it to suit different cultural nuances, you can expand your reach to diverse markets.
  • Improved SEO: A tool like Content at Scale is specifically designed to generate long-form, SEO-driven content. It crawls Google for top-ranking content and writes a fresh take on these perspectives, making it easier for you to boost the SERP rankings of your pages.
  • Writing assistant: AI can act as a helpful writing companion for human authors, offering grammar and spelling suggestions, providing synonyms, and offering other useful writing tips.

What are the Limitations of AI Writing?

  • Lack of creativity: While some advancements have been made in natural language processing (NLP) and machine learning, AI-generated content still lacks the creativity and human touch that a skilled copywriter can provide. This may result in bland or generic content that fails to engage readers.
  • Lack of originality: AI models are trained on existing data and patterns, which can make their generated content repetitive.
  • Quality control: While AI writing tools are improving, they’re not perfect. Marketers must be prepared to spend time editing and refining AI content to ensure it meets their standards for quality and accuracy.
  • Lack of contextual understanding: AI models might have difficulty comprehending complex contexts, nuances, and ambiguities that humans easily understand. As a result, they may generate content that is contextually incorrect or inappropriate for the given situation.
  • Long-form coherence: While AI models can generate individual sentences effectively, maintaining coherence and logical flow in longer texts can be challenging, resulting in disjointed or fragmented content.
  • Lack of emotional intelligence: AI lacks emotional intelligence and empathy, which can be essential in certain types of writing, such as customer support interactions or emotionally sensitive content.
  • Limited domain knowledge: While AI models can excel in certain domains they are trained on, they might struggle with topics outside their specific expertise. This limitation can lead to inaccuracies when generating content on unfamiliar subjects.
  • Inaccuracies and errors: AI models can produce inaccurate information if the training data contains errors or biases. They may also generate content that sounds plausible but is factually incorrect.
  • Language limitations: AI models may perform better in languages with ample training data, but their performance might be limited in less common or low-resource languages.
  • Over-reliance on AI: Relying too heavily on AI-generated content can lead to a decline in human writing skills, making it challenging to differentiate between human and AI-generated content.
  • Unintended biases: AI models can perpetuate biases present in their training data, potentially leading to biased or discriminatory content.
  • Ethical concerns: AI writing can potentially be exploited to create misleading or harmful content, such as fake news, biased narratives, or malicious propaganda. Ensuring ethical use and mitigating the risk of misuse is an ongoing challenge.
  • Legal and copyright concerns: AI-generated content might raise copyright and legal issues, especially if it borrows heavily from existing copyrighted works without proper attribution or permission. 

Always fact-check the information generated by AI and run them through plagiarism scanners to avoid these issues.

Do you need an AI writing assistant? That will depend on your specific business needs. If you require high-quality output at scale with minimal investment in resources like time or money, then using an AI writer might be a good option for you.

Can You Use AI to Write a Book?

AI writers are continuing to get better and better at producing content — and that means they have the ability to help you in the book-writing process.

Compared to blog articles, ebooks are more in-depth because their purpose is to educate readers about a certain topic. Most ebooks are long-form, so you know you’ll need an AI writing assistant that specializes in long-form content. (Hint: That’s Content at Scale — while it’s not built specifically for book-writing, it has the power to write sections of your book at a time because it was built for creating long-form content.)

table of contents created by content at scale

Depending on your niche, here are some average word counts per ebook type:

  • B2B: 2,500 words
  • Short stories: 1,000-7,500 words
  • Non-fiction: 10,000 words
  • Young adult novel: 70,000-90,000 words

If you want a free option, you can try building your ebook through ChatGPT, but that would mean creating multiple prompts for every paragraph or page of your book and then copy-pasting it to a text editor. Not the most ideal way to use artificial intelligence.

What ChatGPT can do well for you is to make creative suggestions for your ebook title, outline, and section headers.

Here’s how I used ChatGPT to come up with cool ebook titles.

Can You Use AI to Summarize Text?

If you want to repurpose an ebook and break it down into multiple blog articles, an AI summarizing tool can help you condense long pieces of content into shorter, more digestible summaries without losing essential information.

Which AI writer is best for summarizing text? One that can accurately capture the main points of a document while still maintaining its original tone and style. 

ChatGPT is an excellent choice for creating high-quality content summaries from large volumes of text data. With its impressive capabilities and accuracy levels, the chatbot stands out as the go-to tool for those looking to summarize texts efficiently.

SMMRY is another popular, free AI-driven tool that focuses on providing concise summaries while preserving key points from original sources. The platform allows users to upload files or paste URLs directly into its interface for instant results with customizable summary lengths based on user preferences.

Finally, Wordtune is a rewriter and summarizer that will sum up the key points of any article, report, academic paper, or piece of content. It’s free to use and comes with Chrome and Microsoft Word plugins.

Is AI Content Detectable? Which AI Writer is Best for Undetectable Content?

In the era of AI, it’s becoming more and more challenging to discern between texts created by people vs. machines. 

Here are some key indicators of bot-written content.

1. Unusual Phrasing or Word Choice

AI-generated texts often use uncommon phrases or words in their sentences. This is because algorithms rely on large datasets to learn language patterns and may end up using less common expressions as they try to mimic human writing styles. If you come across awkward phrasings or peculiar word choices in a document, it could be an indication that the text was generated by an AI writer.

2. Poor Structure

A major limitation of current AI models is their inability to maintain context throughout long pieces of text consistently. While they might produce grammatically correct sentences, the overall flow and coherence might be lacking when reading from start to finish. A disjointed narrative with sudden shifts in topic could indicate the content was generated using artificial intelligence.

3. Overuse of Certain Phrases or Keywords

To optimize for SEO purposes, some AI writers tend to overuse specific keywords or phrases within an article without considering natural language patterns. If you notice an unnatural repetition of certain words or phrases, it might be a sign that the content was generated by AI.

4. Inaccurate or Irrelevant Information

AI-generated texts may sometimes include inaccurate or unrelated information in their attempt to create human-like content. This is because algorithms cannot fully understand the context and rely on patterns found within datasets. If you find inconsistencies, factual errors, or irrelevant details in a piece of writing, there’s a chance it could have been produced by an AI writer.

5. Absence of Personal Anecdotes or Emotions

A common characteristic of human writing is the inclusion of personal experiences and emotions to connect with readers on a deeper level. However, AI-generated content typically lacks this element as machines do not have feelings. A lack of emotional depth in an article might suggest that it was written using artificial intelligence.

When it comes to AI detection, the Content at Scale AI Detector is best in class. If AI detection is important to you and you want to make sure your content is as close to humanlike as possible, try this powerful tool today.

AI detector

The Impact of AI Writers on Education

With the popularity of ChatGPT, people in academia are naturally concerned with the possibility of students misusing the technology. With GPT-3, it’s now very easy to “write” an essay and pass it off as yours — also called plagiarism. (And cheating.)

Here are some key points raised by educators on AI-generated content.

  1. Breeds Laziness: One major concern surrounding the use of AI for essay writing is that students may miss out on valuable learning opportunities by outsourcing their work to machines instead of engaging in critical thinking and developing their own ideas.
  2. Poor Quality: AI-generated material has improved in quality, yet it still can’t match human-written work. For instance, AI might struggle with capturing subtle nuances within complex topics. It also cannot understand humor, sarcasm, and other writing elements that are innate to humans. As a result, relying solely on an AI writer could lead to subpar quality when tackling more intricate assignments.
  3. Lack of Originality: In many cases, artificially generated texts tend to lack originality since they’re often based on existing information available online or within databases used by these algorithms. Students who rely heavily on these tools may find themselves producing repetitive or duplicate works without contributing any fresh insights into the subject matter.
  4. Academic Integrity: Many educational institutions have strict policies in place to ensure academic integrity, and using AI-generated content may be a violation of these rules. Students caught submitting work that has been generated by an AI tool could face serious consequences, such as failing the assignment or even being expelled from their program.

Should Students Use AI to Write Essays?

Despite these drawbacks, there are some potential benefits to using AI for essay writing. For example, students can use these tools as a starting point for brainstorming ideas or generating rough drafts before refining and expanding upon them manually. 

AI writing assistants can also help improve grammar and syntax within written works while providing suggestions on how to enhance overall readability.

If used responsibly and ethically, AI tools can be a valuable part of the essay-writing process.

One way to ensure you create AI content responsibly is to use an editing framework to ensure you’re always fact-checking, improving, and polishing the output. Our C.R.A.F.T. framework will help you make sure the content you create with AI is accurate, original, and infused with your voice and personality (whether you’re a student, a brand, or a writer).


The future looks bright for those interested in using artificial intelligence-powered platforms as part of their content marketing strategy. While these tools may not replace human writers entirely, they offer a cost-effective and time-efficient way to generate high-quality content that engages readers and boosts search engine rankings.

If you’re looking for the best AI writer for your money, check out Content at Scale. It checks all the boxes when it comes to speed, quality, and ease of use.

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Scale your traffic to infinite proportions with AI content.

Written by Julia McCoy

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