content distribution strategies

Top Content Distribution Strategies to Grow Your Reach

If you’re like most business owners, you want to find ways to get your content seen by more people.

You’ve written articles worthy of attention, that genuinely benefit the target audience. Your site is full of helpful content that answers search intent while building topical authority. Now, how do you get maximum attention?

After all, the whole point of creating great content is to attract new customers and grow your business. But with so many options out there, it can be tough to know where to start. That’s why we’ve put together this list of the top content distribution strategies that are sure to help you reach a wider audience.

From social media marketing to email campaigns, there’s a method here that will work for you. So read on and start growing your business with these content distribution strategies!

What is Content Distribution?

The strategy behind distributing content is to get it in front of the eyes of the intended audience.

There are a variety of ways to distribute your content to your target audience.

Having a solid distribution strategy for distributing and syndicating content is key to success.

Let’s examine some of the benefits of having a content distribution plan in place.

Why Content Distribution Strategies Matter

A content distribution strategy is a plan for how you will get your content seen by your target audience. It takes into account what platforms your audience is using and how often they are using them.

It also looks at what kind of content is most likely to get shared and how you can make sure your content is seen by as many people as possible.

If you’ve invested in creating content, you should be investing just as much in distributing it. After all, if your customers don’t see it, then it won’t be doing you any good.

Content marketing only works if you have a plan for distributing your content.

Types of Content Distribution

Content marketing is a broad term that encompasses many different methods of distributing your content.

There are three main types of content distribution: paid, owned, and earned.

  • Paid reach: This is when you pay to draw attention to your content, via paid ads or promotions. Example: You boost a particular blog post on Facebook to gain reach outside of your followers on that platform.
  • Owned reach: These are people who know about your brand, like Pinterest, Twitter, Facebook, or LinkedIn followers.
  • Earned reach: The goal here is to get those who already like you (owned reach) to spread the word further by sharing your content to their colleagues/friends (who don’t know about you). You “earn” that reach by impressing those who know about you to send the content to their owned reach.

The first step in promoting your content is having high-quality content. Without good, interesting, and relevant content, you won’t be able to get anyone to read or share it.

If you want your content to really pay off, invest the time in making it top-notch. Once you start promoting it, you’ll see much better results.

How to Grow With Content Distribution

If no one is seeing your awesome content, then your content strategy, editorial calendar, and content creation efforts are all for nothing. Your final step to creating that amazing piece of content is to distribute it.

Content distribution not only ensures your content is reaching the right audience but also boosts your brand awareness and encourages customers to take action.

Use these tips and tools to help you distribute the content you create.

Promote Your Content on Multiple Channels

When most people promote their articles, they immediately think of posting them on Facebook, Twitter, and other social media platforms.

While social media apps are certainly a great way to distribute your content, they aren’t the only method available.

To succeed in today’s content-heavy world, you need to share your content strategically. This means maximizing traffic, building backlinks effectively, and encouraging social shares from sources outside of your company.

So, if you want to maximize your reach, you’ve got to expand your horizons. This means going beyond your standard social media networks and trying out new distribution channels.

Choose Which Channel and When

When it comes to distributing your content, you have several options. You can distribute it through paid, organic, and social channels. Let’s break down which channel is best for which type of piece of content.

Help a Reporter Out (HARO)

HARO is a great way to connect with journalists who are looking for sources within your area of expertise. When you sign up, you’ll be able to browse queries from journalists and respond directly to the ones that interest you.

If you’re looking for backlinks and mentions, responding to a journalist’s query is a great way to open the door for opportunities to be featured in their content.

PR Newswire

If you’re looking for an effective paid-for service to distribute your press releases, consider PR Newswire.

This platform lets you combine your PR and marketing efforts by re-targeting the press release audience with ads. The idea is that the releases will build trust with the audience, who will then convert.


Your audience has questions and you can use sites like Quora to provide your expertise and point them towards solutions to their problems.

Because users on Quora can post questions or answers about a specific industry, it’s easier for people to ask questions or answer them.


With tools like Buffer, you can schedule your posts for times when you know your fans are online. You can also customize your posting times based on when your target audience is most active.

You can also reshare content with Buffer.


Hootsuite is a great option for those looking to schedule social media posts in advance. The platform makes it easy to manage multiple networks and track campaign results.

Email Marketing (i.e. MailChimp, Convertkit)

MailChimp is a user-friendly email marketing tool that allows you to reach and distribute your content to your email subscriber list. You can create your own email campaigns or set automated emails that go out every time you post new content.


Small businesses can save time and money by using an all-in-one marketing tool like Hubspot. The marketing automation platform has tools for social media, email, and analytics.

Sponsored (Paid) Content

Promoted tweets are a great way to get more eyes on your content. By promoting your tweets, you can reach a larger audience and get more people engaging with your brand. You can promote your tweets by clicking the “promote” button underneath the tweet or by activating promotions from the Twitter ads dashboard.

Keyword Research (both free and paid reach)

As a paid advertising platform, research platforms, like SEMrush, are indispensable tools for any content marketer. If you’re looking to fine-tune an ad campaign or find low-competition keywords to quickly rank, a tool like this one is the best option. The interface provides users with a plethora of analytics, including pay-per-click (PPC) reporting, tracking, and optimization.


Having content distribution strategies in place is crucial to the success of your content marketing. These tools will help you reach a wider audience and grow your business. So what are you waiting for? Start implementing these methods today and see how much your traffic increases.

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About the author

Josh Slone

Josh is Chief of Staff at Content at Scale, running the in-house portfolio of sites as well as customer success for clients using our Content Machine.

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