Content Marketing Playbook

A Step-by-Step Plan to Research, Generate, Optimize, and Promote Your Content

RESEARCH

Advanced Keyword Research

How do you find keywords at scale? Here are our 3 “go-to” methods to quickly find dozens of article ideas for us and our clients.

RESEARCH

Topical Authority

How do you convince SERPs (and readers) that you’re an authority? By covering a topic well. And here’s how to go about it.

RESEARCH

Keyword Clusters

Low-hanging fruits often come in clusters, and it’s the same way with keywords. Here’s our take on where to find an abundance of keywords for jus about any topic

GENERATION

Content Outlines

The better the outline to your writers, the closer the end product is to what you envisioned. But doing it at scale takes know-how and practice.

GENERATION

Using AI Writing Tools

AI is all the rage, but most tools still start with a blank page. In this resource, we discuss a range of tools and how to use them to your advantage.

OPTIMIZATION

Editing Articles

Most of the work you do is likely editing. Either before you publish, or handling notes from a client to get it closer to their liking. Here’s how to edit quickly.

OPTIMIZATION

Blog SEO Checklist

Want a not-so-technical look at the essential things you must do (for SEO) before publishing a new post. Well, here’s our list.

PROMOTION

Link Exchanges

Should you exchange links with another website? Maybe, but it’s important to understand what you’re getting into before you start.

PROMOTION

Distribution Strategies

Search engines aren’t the only way to get traffic to your site. Here is a list of ways to get traffic from a variety of sources.

See Our Content Machine in Action

Find out how you can give our AI writing tool a test drive by plugging in a keyword and generating a full content draft within minutes

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