Ecommerce businesses are growing at an unprecedented rate with over 2.14 billion people now buying goods and services online (Statista).
And what’s the key player driving this growth?
You guessed it – content marketing.
In the modern digital landscape, content is of paramount importance. It can take many guises, like blogs, articles, videos, podcasts, infographics, social media posts, white papers, and case studies. Each form has its unique way of engaging potential customers and boosting your e-commerce store sales.
The world of e-commerce offers great potential for sellers to make a substantial profit. However, with the vast number of brands and businesses operating online, it can be challenging to stand out among the competition.
That’s why, to help boost your content marketing efforts, we’ve put together this list of the top ecommerce content marketing tools.
Table of Contents:
- What is Content Marketing for E-commerce?
- Top Ecommerce Content Marketing Tools
What is Content Marketing for Ecommerce?
Ecommerce content marketing is a strategic approach to delivering value to your customers by understanding their interests, questions, and needs, and sharing information that addresses those areas.
The goal isn’t direct promotion but rather fostering relationships with leads and guiding them down the sales funnel. By focusing on helpful content, answers to customer queries, or sharing how your company impacts the world positively, you build brand awareness, authority, and trust without hard-selling.
The phrase “content is king” illustrates just how powerful good content marketing can be. A robust strategy can draw organic traffic from search engines while nurturing leads into loyal customers who are invested in your brand.
Why is Content Marketing Important for Ecommerce?
The golden rule of seven interactions suggests that it takes an average of seven touchpoints with your brand before a customer decides to take action. Therefore, creating engaging and informative content gives more opportunities for these interactions.
Building Trust Through Authenticity and Transparency
Content creation isn’t just about promoting products or services; it’s also about building trust with your audience. Showcasing honesty, authenticity, and transparency can help build a strong reputation as a trustworthy online store.
Your goal should be to create content that adds value to your customers’ lives — whether through product demonstrations, educational articles, or user-generated reviews.
Organic Traffic Acquisition
A well-structured website enriched with relevant and high-quality content can significantly improve organic traffic from search engines like Google. With 68% of online experiences starting from search engines, you cannot afford to ignore this aspect when developing your online sales strategy.
To capitalize on this opportunity, focus on keyword research. Answer key questions that potential customers may be asking when they search for information online. Tools like Google Analytics come in handy here, providing insights into popular keywords associated with higher conversion rates.
Types of Content Channels
There are many ways to reach out to potential customers through ecommerce content marketing. These platforms not only allow you to sell online but also provide you with opportunities to engage with your audiences in real-time conversations, thereby helping retain existing customers while attracting new ones too.
Some of the most popular ecommerce content marketing tools are:
- Content Creation: Creating original blog posts, product reviews, or social media posts tailored towards engaging users on various social media platforms will not only increase visibility but also drive more traffic back to your site.
- Email Marketing: Building a mailing list allows you to send personalized messages directly into subscribers’ inboxes to keep them updated about new products or offers.
- Social Media Marketing:4.8 billion people on this planet are on social media. Your potential customers are most likely on one of these networks, making social media marketing a powerful tool for building brand awareness, increasing website traffic, and ultimately driving sales.
- Affiliate Marketing: Affiliate marketing has become a popular marketing strategy for businesses of all sizes. It allows you to tap into a network of motivated partners to drive sales and achieve your marketing goals.
Source: Demand Metric
Top Ecommerce Content Marketing Tools
The growth of ecommerce has led to an increase in the number of tools available to help businesses thrive. Here are our top picks for the best ecommerce content marketing tools that will be essential in boosting your online sales and retaining customers.
If you’re a newcomer to online retail, setting up your online store using Shopify is highly recommended. This all-in-one e-commerce tool simplifies the process of creating and maintaining an e-commerce store and offers intuitive navigation for users.
Screenshot from Shopify
Beyond just being a platform for building your online presence, Shopify allows you to connect with external selling platforms such as popular online marketplaces and third-party apps, increasing the reach of your products in digital markets.
One key advantage that sets Shopify apart from other similar tools is its robust content marketing capabilities. It provides useful resources like Google Analytics integration which can help track user behavior on your site and optimize content accordingly.
For researching keywords and topics for your business blog and product pages, you need a robust SEO tool like Semrush.
One of the key features that makes Semrush stand out is its robust support for search engine optimization (SEO). It offers extensive keyword research capabilities, allowing you to find high-performing keywords relevant to your digital products and optimize content creation accordingly. This can significantly increase organic traffic from search engines.
Screenshot from Semrush
In addition to SEO tools, Semrush also provides a suite of social media marketing tools (called the Social Media Toolkit). You can schedule and automate social media posts across different platforms with ease using this software, saving time while ensuring consistent engagement with potential customers on popular social media channels.
When it comes to enhancing your email marketing, one tool that stands out is Mailchimp. This ecommerce marketing tool allows you to automate your email campaigns, design engaging emails, and connect with your audience through personalized content.
An essential feature of this platform is its ability to send reminders to potential customers who have abandoned their shopping carts, thereby helping in increasing online sales.
If you’re just starting out or have a small mailing list, the good news is that Mailchimp offers free services for up to 2,000 subscribers. If you have a bigger mailing list, there are larger plans available at varying prices based on the number of subscribers.
Screenshot from Mailchimp
One tool that makes it easier for brands to maintain a steady stream of high-quality content is Canva. This user-friendly graphic design platform comes with drag-and-drop features that make content creation accessible even to those without advanced design skills.
With Canva, you can create visually appealing social media posts tailored specifically for different platforms — from Instagram stories and Facebook banners to Twitter headers and Pinterest pins. This versatility allows your e-commerce business to build brand awareness across various social media channels effectively.
Beyond this, Canva offers an option to set up your own brand kit. This feature enables you not only to update existing content but also to ensure all new creations align with your brand’s visual identity – maintaining consistency in color schemes, fonts, logos, and more.
Screenshot from Canva
Although not specifically designed for marketing, ChatGPT has emerged as one of the best ecommerce content marketing tools since it became available to the public last November 2022.
As an AI language model, ChatGPT can generate high-quality content, provide product recommendations, answer customer queries, and assist with various aspects of e-commerce content creation and promotion.
ChatGPT can create engaging and informative product descriptions, social media content, and email marketing campaigns. It can be used to generate fresh and relevant content regularly, improving the overall content strategy of an e-commerce website.
By understanding customer preferences and behaviors, ChatGPT can also help personalize product recommendations and marketing messages for specific customer segments. Personalization can lead to higher customer engagement and conversion rates.
Screenshot from ChatGPT
If you’re on the hunt for a simple and user-friendly platform to create your e-commerce store, Wix is an excellent choice. It’s ideal for those who lack coding skills but want to establish their online presence swiftly.
The mobile-optimized websites that Wix allows you to build can significantly boost your content marketing strategies by ensuring potential customers have seamless access regardless of the device they use.
In addition to building attractive websites, Wix offers several tools designed specifically for e-commerce content marketing. These include SEO guides and keyword research capabilities that help improve your website’s ranking on search engines such as Google.
You can also easily integrate social media platforms into your website using Wix’s built-in tools, allowing you to share product demonstrations or customer reviews directly from your site onto these channels – helping build brand awareness among wider audiences.
Screenshot from Wix
If you’re heavily into blogging as a part of your e-commerce marketing strategies, then impeccable grammar is an essential requirement for success. But let’s face it, most of us have forgotten the nitty-gritty details of those middle-school grammar lessons.
Fear not! There’s a handy tool that can help ensure your content remains professional and easy to read: Grammarly.
This powerful e-commerce content marketing tool is used by writers across various fields to enhance their writing in terms of grammar, tone, spelling, and word choice.
What makes Grammarly stand out from other similar tools? It provides real-time feedback while you write which simplifies the editing process immensely. As someone who creates content on a regular basis myself, I’ve found that Grammarly often catches mistakes that my standard word processor overlooks.
Beyond just being an excellent standalone application for improving written work, Grammarly also offers additional convenience through its browser extensions. With Grammarly installed on your browser, you can effortlessly edit Google Docs, emails, social media posts, product reviews, and other content across online platforms.
Screenshot from Grammarly
8. Moz Pro
Moz Pro allows you to analyze both the structure and content of your website, providing insights into how it can rank higher on search engines like Google. By updating existing content based on these insights, you can improve its discoverability by potential customers searching for products or services similar to what you sell online.
Apart from site analysis, Moz Pro also shines as a keyword research tool. It enables users to conduct thorough keyword analyses that help inform their e-commerce marketing strategies. With this feature at hand, creating content tailored for specific keywords becomes more manageable and efficient.
In addition to analyzing one’s own site and performing keyword research, another significant advantage offered by Moz Pro is its ability to analyze other websites’ domain authority – a crucial factor considered by search engines when ranking sites.
Screenshot from Moz
BuzzSumo offers a wealth of data-driven features that can help you optimize your online sales strategy. It enables you to discover what type of content resonates most with your audience, allowing you to create more engaging social media posts or blog articles tailored specifically for them.
The platform also provides tips on how best to share this new informative content across various social media platforms and other online marketplaces, thereby increasing organic traffic toward your e-commerce store.
If email marketing forms part of your e-commerce marketing strategies, then BuzzSumo’s ability to identify key influencers in any topic area will be particularly useful in building brand awareness through affiliate marketing or product demonstrations.
Screenshot from BuzzSumo
If you’re running an e-commerce store, one of the most effective e-commerce content marketing tools at your disposal is Hotjar. This website optimization software solution provides valuable insights into how visitors interact with your site, which can be pivotal in shaping successful e-commerce marketing strategies.
The standout feature of Hotjar is its heat mapping tool. It gives a visual representation of where users typically click on your page, sections they tend to ignore, and how far down they scroll after landing on your site. Understanding these user behaviors can help you optimize content placement for maximum engagement and conversion.
Hotjar offers products under three different categories – Observe, Ask, and Engage – each designed to gather specific types of data from your website visitors.
- Observe: The “Observe” products focus on capturing visitor behavior through heatmaps, session recordings, funnels analysis, etc., providing valuable data that can enhance search engine optimization efforts for organic traffic growth.
- Ask: As the name suggests, “Ask” encourages direct feedback from customers via surveys or polls. This real-time feedback helps understand customer needs better, leading to improved online sales performance.
- Engage: This tool facilitates setting up interviews with your target customers, including recruiting interviewees as well as hosting and recording calls.
If you’re looking for a one-stop shop to manage your e-commerce store’s social media channels, look no further than Hootsuite. This powerful social media management app lets you create, schedule posts, and share content across multiple platforms all from a single dashboard.
Hootsuite integrates with various popular social media platforms, making it easier for online sellers to reach potential customers. Whether you want to update existing content on Facebook or launch an affiliate marketing campaign on Twitter, Hootsuite has got you covered. The tool also enables real-time collaboration among team members, which is crucial in executing effective e-commerce marketing strategies.
Beyond managing social media posts, Hootsuite also supports email marketing efforts, allowing businesses to build their mailing list directly within the platform. By creating personalized emails based on user-generated content such as product reviews or customer testimonials, you can better retain customers while boosting online sales at the same time.
Incorporating user-generated content like product demonstrations or reviews can significantly enhance consumers’ shopping experiences and make an online store more appealing. With tools like Hootsuite that facilitate easy sharing of such content across multiple channels simultaneously, brands get closer to offering an immersive virtual shopping experience akin to physical stores.
Screenshot from Hootsuite
In the world of e-commerce content marketing, we often think primarily about written content. However, visual elements play a significant role in capturing potential customers’ attention and enhancing overall audience engagement.
While there’s no harm in using stock photos for your e-commerce store or blog posts, taking it up a notch by creating custom images can significantly impact your online sales. This might sound intimidating initially but worry not; tools like PicMonkey make this task simpler than ever before.
PicMonkey is an easy-to-use tool that allows you to create stunning graphics tailored specifically to your content needs. It offers beginner-friendly features such as pre-made templates which enable even those with little to no design experience to start creating impressive visuals instantly.
Better yet, PicMonkey isn’t just restricted to desktop use – it’s available as a mobile app too. This makes it one of the most convenient social media marketing tools on our list since you can create engaging social media posts right from your phone whenever inspiration strikes.
Apart from boosting user engagement, custom visuals also help improve SEO. Images are known to enhance Google search rankings when they’re relevant and optimized correctly with alt tags and descriptions — another reason why investing time into image creation pays off.
13. SEOPressor Blog Title Generator
This tool takes your keyword input and provides you with an array of potential blog title suggestions.
Screenshot from SEOPressor
The key benefit of using this tool lies in its ability to stimulate creativity while ensuring search engine optimization. Although some suggestions might seem off-track at times, remember that these are meant to kickstart your thought process for creating content rather than being used verbatim.
For bloggers, creators, and e-commerce marketers looking to grow their audience, build a community, and generate revenue for their online store or digital products, ConvertKit is an exceptional tool that provides a myriad of e-commerce marketing strategies.
This platform has several features designed to help you create content that attracts potential customers and retain existing ones. It offers email marketing tools such as customizable landing pages for your product demonstrations or informative content creation. With these tools in hand, building brand awareness becomes less daunting.
Convertkit enables you to sell online directly from the platform itself – simplifying the sales funnel process significantly. The email sign-up forms are easy-to-use and can be integrated into any part of your website, helping increase subscribers on your mailing list with minimal effort.
Moreover, ConvertKit integrates seamlessly with other social media platforms like Facebook or Instagram so you can leverage user-generated content effectively towards improving organic traffic.
15. Content at Scale
Do you have a Shopify blog? Then a tool like Content at Scale is a must-have to help you keep up with publishing deadlines.
If you’re running a small ecommerce business, there’s no way you can manage to write blog posts daily while also attending to inventory management, logistics, customer support, and other aspects of your business. As an AI-powered writing tool focused on SEO, Content at Scale can give your content marketing strategy a boost without adding to your hiring expenses.
Just type in the long-tail keyword you want to rank for and the machine will do the rest. In less than 5 minutes, you’ll have a long-form blog article (3,000+ words) ready for polishing.
How do you make AI content better? Check out our free tutorials on how to humanly optimize AI-generated content so that it hooks your reader from start to finish.
Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:
- C – a full guide on cutting the fluff
- R – a full guide on optimizing your content for SEO
- A – a full guide on adding blog images and visuals
- F – a full guide on how to fact-check
- T – a full guide on how to trust-build in your content
Free Resources to Train Your Writers into AIO
I’ve been personally training agency owners and teams and helping them convert to the AIO way. Want these? You’re in luck – we’re giving them away.
First, I wrote a full guide – a writer’s worksprint, links to our best tutorials and training, and even a job description template if you want to find an AIO writer.
Want this incredible resource? It’s called the AIO Writer’s Worksprint. Download now for free.
Free Step-by-Step AIO CRAFT Writer’s Training Course
Additionally, after months of putting AIO and C.R.A.F.T. into action (over 40M words are produced each month by our users at Content at Scale, and our Done-for-You client side is another 500,000 words/month! Talk about AIO at scale 🤯 ) – we put together a step-by-step AIO C.R.A.F.T. tutorial.
Ideal for you, your writers, and any content creator ready to adapt to the CRAFT methodology and the AIO way.
New to the idea of AIO and CRAFT? Read this to understand the innovation behind AIO.
Want a written guide that has all the CRAFT steps from the YouTube video? Your wish is our content command. Step-by-step AIO writing tutorial, blog version.
Ecommerce content marketing tools can be a game-changer for your online business.
First, they streamline content creation, saving you time and effort in generating compelling product descriptions, blog posts, and social media content. You can focus on other aspects of your business while still delivering top-notch content to your audience.
Secondly, the power of personalization! Ecommerce content marketing tools enable you to understand your customers better and tailor product recommendations and marketing messages to their unique preferences. This personalized touch can significantly boost customer engagement and conversions.
Plus, SEO and other ecommerce marketing strategies become a breeze with these tools. They can suggest relevant keywords and phrases, giving your content a better chance to shine on search engine result pages. Say hello to improved rankings and increased organic traffic!
Lastly, the data-driven insights provided by these tools allow you to fine-tune your marketing strategies. Analyzing product reviews and feedback helps you understand your customers’ needs and preferences, enabling you to continuously improve your offerings.
So, why not take advantage of ecommerce content marketing tools? They are the secret sauce to stand out in the competitive online market, connect with your audience on a deeper level, and ultimately drive your business to new heights!