How Can You Automate Blog Content to Grow Your Business

Nearly 90% of marketing agencies believe their automation strategy has been successful, and 51% of marketing influencers consider content marketing to be the most effective implementation of marketing automation technology. If you have been struggling to keep up with your blogging calendar, automation could be the answer! So how can you automate your blog content without sacrificing quality?

There are many content automation platforms to choose from, and your goal is to find one that fills in the gaps in your content creation process.

Creating fresh content for your blog can be a daunting task. But thanks to AI, you can now automate your blog content and still produce high-quality posts that will engage readers. By learning how to optimize AI-generated content, it’s possible to streamline the entire blogging process while maintaining quality standards.

In this article, we’ll explore how can you automate your blog content to simplify your workflow and save plenty of time when creating effective blog posts.

Table of Contents


Looking for Content?

Scaling your content marketing has never been this easy. With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for, and within a few minutes entire blog posts are written for each keyword! Title, meta description, introduction all the way to conclusion, without any human intervention. Just like THIS post! You can have content published daily to your blog for as low as $0.01/word! Check out how simply you can scale your content marketing.

What is Blog Automation?

Blog automation is the process of using software tools to automate the repetitive, day-to-day tasks associated with running a blog. Automation allows bloggers to focus on brainstorming ideas rather than manually completing mundane tasks such as scheduling posts or responding to comments.

Benefits of Blog Automation

The main benefit of blog automation is time savings. it enables bloggers to spend less time managing their blogs and more time creating quality content instead.

Additionally, automating certain tasks helps reduce human error such as incorrect formatting or spelling mistakes while ensuring consistency across multiple channels.

Finally, automation tools provide analytics data that help bloggers understand what type of content resonates most with their audience.

Levels of Blog Automation

Light automation is the most basic level of blog automation. This type of automation requires minimal input and effort on your part, but it can still help you save time and energy in certain areas.

Examples of light automation include scheduling blog posting at specific times or setting up an RSS feed for your blog so that readers are automatically notified when new content is posted. You may also use automated plugins to create a backup of your blog articles or set up email notifications when someone leaves a comment on one of your posts.

Medium automation takes things one step further by automating more complex tasks like content curation and SEO. For example, you can use tools such as Hootsuite to schedule multiple social media posts on different social media platforms all at once. This eliminates the need for manual posting every time you want to share something with your followers.

Additionally, there are many SEO plugins that can help optimize the technical aspects of an entire blog post. These include title tags, meta descriptions, and other important elements that determine ranking in search engine results pages (SERPs).

Heavy automation involves running software programs that automate the entire blog post from beginning to end with minimal human input. For example, AI writing software like Content at Scale can generate long-form content based on keywords entered into the system – taking away the need for manual writing completely.

Moreover, AI chatbots are becoming more common among organizations as a way of interacting with customers rather than hiring human customer service reps. These chatbots comprehend natural language processing (NLP) instructions given by users which enables them to answer questions correctly.

How Can You Automate Your Blog Content

Automating the blogging process allows you to easily produce high-quality blog posts. If you are curious about how to automate blogging, or if it’s even possible, here are two ways to do it.

1. Write Blog Articles with AI

AI writing tools are great for finding content ideas that you want to write about on your blog. These platforms provide a convenient way to search through thousands of high-ranking sources online and identify interesting stories that can be employed as references or inspiration for your blog post.

All you have to do is input the keywords you want to rank for and let the software write your blog post. In less than five minutes, Content at Scale will have your 2,000-word blog post ready for proofreading! Since it has built-in Grammarly and Copyscape, you’ll never have to worry about poor quality or plagiarized content.

Plus, the app allows you to automatically publish curated articles directly to your WordPress blogs with just a few clicks. But before you do that, make sure you add a human touch to your automated content — or what we call AI optimization (AIO).

How can you automate your blog content

2. Repurpose Existing Material

Another way to produce automated content without having to start from scratch is by repurposing existing material. Repurposing means transforming an old post into something new — like turning a blog post into a video script or updating outdated lists with fresh data.

For example, if you wrote a long-form article last year about how artificial intelligence is revolutionizing marketing strategies, consider creating a short video this year discussing the same topic with updated statistics and insights from industry experts.

Automating blog posting can be an efficient way to conserve effort and time, and with the right tool, you can still maintain a good standard of quality while creating content at scale.

How can you automate your blog content

Automating Posting Schedules

Maintaining a regular publishing pattern is an essential element of any successful content marketing strategy. Blog automation and social media automation can help ensure that you’re consistently publishing fresh content for your readers.

Here are some tips on how can you automate your blog content, social media content, and posting schedules.

Set Up an Editorial Calendar

An editorial calendar helps you plan out the topics and frequency of your posts in advance. This ensures that you have enough time to create quality content as well as avoid duplication or gaps in coverage.

To get started, simply create a spreadsheet with columns for post titles, dates scheduled, authors, and distribution channels.

Publish Social Media Posts on Multiple Channels Simultaneously

Social media automation through tools like Hootsuite or Buffer makes it simpler to manage numerous accounts and publish social media posts simultaneously. These apps allow you to set up a library of pre-scheduled social media posts so that they go live at designated times without the need for human intervention. They also provide analytics data so that you can track performance over time and refine your strategy accordingly.

Take Advantage of Free Plugins

For WordPress posts, there are a host of automation options that can help streamline the posting process right from the WP dashboard. Here are some of the most popular plugins for automating content creation.

  • Jetpack’s Publicize: Automatically publishes new posts on social media platforms.
  • WP Scheduled Posts: This allows precise timing for publishing your latest blog posts.
  • Revive Old Post: randomly refreshes older content from the archives to engage readers.

By taking advantage of automation software, marketers can save valuable time while still ensuring consistent high-quality output across all channels – essential ingredients for blogging success.

Optimizing your blog posts is the next step to ensure that your audience finds them in search engine results.

Key Takeaway: By leveraging automation tools such as editorial calendars, social media management platforms, and WordPress plugins, bloggers can save time while creating a successful content marketing strategy that will bring in more traffic and engagement.

Optimizing Your Blog Posts

Optimizing your latest blog posts is a must if you’re looking to expand the reach and exposure of your content.

Researching keywords and phrases to target is the first step in this process. Keywords are terms that people use when searching for content online, so it’s important to choose ones that accurately reflect the topics of your blog posts.

Keyword research tools like Google AdWords or SEMrush can help you find relevant terms with high search volume. Once you have identified some suitable keywords, incorporate them into your post titles and meta descriptions as well as throughout the body text of your post.

Crafting engaging meta descriptions and titles is also key to improving SEO performance.

Your title should be concise yet attention-grabbing. Include one or two of the main keywords you identified earlier to give readers an idea of what they can expect from reading your post.

The meta description should provide a brief overview of what’s covered in the article while incorporating some additional related keywords. Try not to exceed 160 characters since longer descriptions may get cut off on search engine results pages (SERPs).

If you’re writing your blog post with Content at Scale, you will see all these optimization elements on the sidebar which serves as your SEO/AIO checklist while you’re fine-tuning your article.

Key Takeaway: Optimizing blog posts means doing keyword research and adding them to titles, meta descriptions, and body text. Crafting attention-grabbing titles and concise meta descriptions are also key to increasing visibility on SERPs.

Improve Readability with Visual Content

Including visuals in blog posts is a must, as they help to diversify the written content and make it more attractive. It can also be used to illustrate ideas and enhance posts with multimedia content.

Here are some tips for leveraging visual content in your blog posts.

Constructing infographics and charts is the best way to illustrate data or complex topics that would take too many words to explain. When creating these visuals, be sure to use high-quality images, relevant icons, and easy-to-understand labels so readers can quickly understand what they’re looking at.

Include keywords throughout the infographic or chart that will help boost SEO rankings when users search for related terms on Google or other search engines.

Embedding videos into your blog post is another great way to add visual interest while providing additional information about the topic at hand. Videos should be engaging and provide value like teaching viewers something new about the subject matter.

Make sure you optimize them for SEO by including relevant keywords in titles, descriptions, and tags. Don’t forget to add subtitles for your hearing-impaired readers.

Key Takeaway: Visual content can help break up chunks of text and make blog posts more appealing. Infographics, charts, and videos with relevant keywords are also great ways to boost SEO rankings.

FAQs – How Can You Automate Your Blog Content?

How do you automate content?

  • Decide what you want to automate.
  • Use a content workflow process.
  • Write your content using AI.
  • Share your content across social media.
  • Pay to promote your content.
  • Automate your email newsletter.
  • Connect various content marketing platforms.
  • Find out how your content marketing is performing.

How do I automate my blog posts in WordPress?

  1. Decide how often you want to publish.
  2. Determine the best posting time.
  3. Write your blog post.
  4. Publish.

Can you use AI for blog posts?

Yes, AI can be used for blog posts. Content marketing and SEO strategies often require large amounts of content to be created quickly. AI technology can help automate the process by providing tools that generate text based on keyword research.

With the help of AI writing tools, marketers are now able to focus their efforts on other tasks while producing high-quality content at scale.


Automating blog posts can be an efficient way to update your website with fresh content while saving time and resources. Once you grasp the basics of how can you automate your blog content, producing original content at scale for your readers becomes simpler.

With the right strategy in place, automating your blog content will help maximize the visibility of your blog articles while increasing engagement.

Build Your Own Automated Content Engine

Did you know it’s possible to simply add up to 100 keywords and within a few minutes get back 100 blog posts ready to go just like this? For as low as $0.01/word you can have your own content marketing engine without needing to handhold an AI writer through the creation process. Check out how simply you can scale your content marketing.

Photo of author

About the author

Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.

Join our list to see how to dominate any market, topic, or niche with content.