How Marketing Automation Works

What is Marketing Automation and How does it work?

Marketing automation is a powerful tool that can help marketers cut back on their workload while achieving better results. It has become a crucial tool for today’s marketing. In fact, 81% of marketing organizations are already using marketing automation according to Salesforce’s Research.

But do you know how marketing automation works?

Let’s discuss the basics of marketing automation and see some examples of how we can leverage marketing automation for success.

Looking for Content?

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Title, meta description, introduction all the way to the conclusion, with minor human intervention. Just like THIS post! You can have content published daily to your blog for as low as $0.01/word! Check out how simply you can scale your content marketing.

Looking for Content?

Scaling your content marketing has never been this easy. With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for, and within a few minutes entire blog posts are written for each keyword!

gif of using content at scale

Title, meta description, introduction all the way to the conclusion, with minor human intervention. Just like THIS post! You can have content published daily to your blog for as low as $0.01/word! Check out how simply you can scale your content marketing.

What is Marketing Automation?

Marketing automation refers to technology that automates certain tasks of the marketing process such as launching email campaigns, managing social media presence, personalizing websites, generating leads, keyword research, campaign tracking, and even content creation. It enables marketers to streamline their efforts and save time while increasing efficiency and productivity.

Benefits of Marketing Automation

The biggest benefit of marketing automation software is cutting down manual labor. You no longer have to spend countless hours on repetitive tasks — all while improving the accuracy of your data collection and analysis. This allows marketers to focus on more strategic tasks like content creation and improving the customer experience.

There are a variety of marketing automation platforms designed for various aspects of the marketing process. Some of the popular marketing automation solutions today are:

  • MailChimp for email campaigns.
  • Hootsuite for social media management.
  • Optimizely for website personalization.
  • HubSpot for lead scoring.
  • Google Analytics for data analysis and reporting.

Each tool offers a unique set of features to make your job easier when managing your digital campaigns across the Web.

How Marketing Automation Works for Marketers

An effective marketing automation strategy can help marketers do more with less. If you have limited manpower, marketing automation solutions can help you increase efficiency and productivity while having more time to focus on other aspects of the business.

Streamline Processes to Save Time

With marketing automation systems, you can simply set parameters on your app and let it send your emails, post your content on social media, and even respond automatically to customer queries. Automated systems can also help identify opportunities for improvement in the workflow which further increases efficiency.

Reduce Manual Errors

Effective marketing automation also eliminates manual data entry errors which often lead to costly mistakes or delays in projects. Marketing automation systems can quickly analyze large amounts of data which enables marketers to make informed decisions faster than ever before. Furthermore, they provide real-time insights into customer behavior to guide marketers in planning future strategies.

Key Takeaway: Marketing automation systems can help increase productivity by automating repetitive tasks such as running email or social media campaigns.

How Marketing Automation Works for Businesses?

Marketing automation offers many benefits for businesses, including better lead generation and conversion rates, enhanced customer retention and loyalty, and more accurate analytics and reporting.

Improve Lead Generation and Conversion Rates

Marketing automation software helps businesses target the right prospects at the right time with personalized content that speaks directly to their needs. Automated campaigns allow marketers to nurture leads through email sequences or automated webinars which can help convert leads into customers more quickly than traditional methods.

Additionally, marketing automation allows companies to track website visitors in real time so they can identify hot leads who are ready to buy now versus those who need additional nurturing before making a purchase decision.

Enhance Customer Retention and Loyalty

By leveraging marketing automation technology, companies can send targeted messages based on customer behavior such as past purchases or website visits. This helps create an individualized experience for each customer which increases satisfaction levels leading to higher retention rates.

Companies can also use automated emails triggered by certain events such as birthdays or anniversaries to show appreciation for their customers’ loyalty which further strengthens relationships between brands and consumers.

Best of all, marketing automation allows you to track campaign performance in real time. This way you can make adjustments right away without wasting any more money on nonperforming tactics.

How Marketing Automation Work

Examples of How Marketing Automation Works

You can automate all sorts of marketing activities but the three areas where marketing automation has made great strides are email marketing, social media management, and website personalization.

Email Campaigns

Email marketing is one of the most effective ways to send personalized messages to your potential and existing customers. With email marketing tools like MailChimp, you can automatically roll out email campaigns based on user behavior or preferences.

You can also set up triggers so that emails will be sent out when certain events happen — such as customers making a purchase.

Social Media Management

No successful marketing strategy is complete without socials. Automation tools like Hootsuite allow you to schedule posts in advance so they go out at optimal times throughout the day without having to manually post them.

These platforms also provide analytics so you can track how well your post is performing across different channels—giving you valuable insights into what’s working (and what isn’t).

Website Personalization

Website personalization allows businesses to tailor their websites according to individual users’ needs and preferences, creating a more engaging experience for visitors who come back again and again as they feel valued by your brand.

Automation tools like Optimizely enable marketers to easily test different versions of web pages in order to determine which performs best with target audiences.

How to Automate the Content Marketing Process

While marketing software was initially used to automate mundane tasks, the technology has now evolved to cover content production. Now marketers can produce content at scale, not in days but in hours!

The first step in a content marketing automation workflow is creating an automated marketing strategy. This includes choosing the right tools for the tasks that you want to run on automation software and how often you want these tools to roll out automated campaigns.

Creating Content with Automation

Creating content is the most time-consuming part of digital marketing. With the help of automated tools like AI-powered writing software or natural language processing (NLP) programs like Grammarly Pro+, marketers can easily produce high-quality content at scale without having to manually write every piece.

Our AI writer is one of the best on the SEO marketing scene to help you automate the tougher content type — long-form content. Within five minutes, you can use our AI writer to completely generate a 2,500-word blog.

Here’s how.

First, sign up as a user.

Next, start a new project and add the keywords you want to rank for. The context field, while optional, is a good tool to use to create your blog outline with optimized terms.

When you click Customize, a Brief section will appear on the left column where you can arrange your subtopics according to the flow and structure that you want.

If you are not satisfied with the headers, you can remove the ones you don’t like and add custom topics that the AI might have missed.

Once you’re done, just click Create Content Now, and voila! You get a 2,500-word blog post in less than five minutes!

The best thing about content marketing automation platforms is that they are able to customize the content according to different customer segments — increasing relevance and effectiveness when engaging potential buyers online.

Content Marketing and SEO

Automated marketing is also great for SEO. Marketing automation helps businesses increase their reach, engage with customers, and generate more leads. It automates the entire process of producing content — from keyword research all the way to distribution to target audiences.

With marketing automation, businesses can create campaigns that are tailored to specific customer segments or interests. This helps them better understand their customers’ needs and preferences so they can provide personalized experiences that drive conversions.

Distribute Content Effectively

The last step before launching any campaign is ensuring its distribution reaches its intended audience effectively – whether through paid advertising platforms like Google Ads or organic methods such as social media sharing and influencer outreach.

Once your content is out there, tracking results becomes much easier — thanks again to marketing automation software. Technological advancements in data collection allow marketers to get detailed insights into how well-received particular pieces were among viewers and which ones need improvement.

By following this marketing automation workflow, businesses can save time while increasing efficiency and productivity levels. This allows them to focus their energy on other areas of growth within their organization instead of manually managing each campaign every day.


Want to speed up your marketing efforts with great results? That’s how marketing automation works. It helps marketers streamline processes, target the right customers, and increase efficiency.

By automating marketing tasks such as email responses, social media engagement, lead nurturing, and content marketing, businesses can save time and money while improving customer engagement.

Build Your Own Automated Content Engine

Did you know it’s possible to simply add up to 100 keywords and within a few minutes get back 100 blog posts ready to go just like this? For as low as $0.01/word you can have your own content marketing engine without needing to handhold an AI writer through the creation process. Check out how simply you can scale your content marketing.

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About the author

Josh Slone

Josh is Chief of Staff at Content at Scale, running the in-house portfolio of sites as well as customer success for clients using our Content Machine.

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