How to Repurpose Your Blog Effectively to Reach New Markets

You don’t have to write new content every day — just take that great blog post you already have and deliver it to more people. That is the concept behind blog repurposing: to give old blog posts new life. Let’s talk about how to repurpose your blog effectively to maximize its impact.

Blog repurposing is basically recycling content to expand its reach and generate new leads. What you do is take older content and reformat it so that you can republish it on a different outlet. For example, you can turn an old short-form blog post into a video script or social media content.

Blog repurposing is one of the hottest content marketing trends in 2023. In fact, 94% of marketers are doing it! If you’re still in the 6%, we’ll show you why you should repurpose blog content and share tips on how to repurpose your blog effectively.

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What is Blog Repurposing?

Content repurposing means taking older content and turning it into different formats. This allows marketers to get more mileage out of an original blog post while also providing a fresh take on existing content. By recycling high-quality written content and turning them into infographics, videos, or social media posts, you can maximize their reach and engagement with minimal effort.

Definition of Blog Repurposing

Blog repurposing involves reformatting an existing blog post into a variety of other forms for various purposes. This could include creating content from an original blog post and producing new versions for social media posts, video scripts, infographics, ebooks, webinars, and even podcasts. The goal is to use the same core message of the existing blog post and present it in a way that’s optimized for a new audience.

Benefits of Blog Repurposing

Why should you turn blog posts into repurposed content?

  1. Greater visibility across multiple channels.
  2. Improved SEO rankings due to a higher number of backlinks.
  3. Increased engagement through the use of diverse content forms.
  4. Cost savings since you won’t be creating content from scratch.
  5. Drastically cuts the time to publish fresh content.

When you effectively repurpose content, you are able to maximize the reach and influence of your evergreen content across multiple marketing channels

How to repurpose your blog effectively

9 Ways to Repurpose Your Blog Content

If you have evergreen content, that is the best type of blog you want for repurposing content. By turning existing posts into something new, you can create an endless stream of fresh content that attracts new audiences.

Here are nine ways how to repurpose your blog effectively.

1. Infographics

Does your post contain important data or step-by-step processes? Turn these into visually appealing infographics that make it easier for viewers to skim through. Compared to written articles, colorful infographics are easier to share on Twitter, Instagram, or Pinterest to reach more people.

2. Quote Cards

Do you have a quote from one of your posts that is worth highlighting? Take this quote and turn it into an eye-catching image with a beautiful background or font design. This makes it much more likely to be shared on social media channels.

3. Video Content

If you have any long-form blog posts containing useful information or tips, consider creating videos around them. This could be short tutorials like how to bake a cake, an interview with an industry expert like a financial guru, or even just slideshows summarizing key points from the article – all of which would work well on YouTube and Vimeo.

4. Podcasts

Do you have any audio recordings related to one of your articles? Consider turning those into podcasts that you can distribute across podcasting networks like iTunes, Stitcher,  and Google Play Music. People who don’t have time to read can gain access to your information even when they’re in the car or out running.

5. Slide Decks

Create slide decks using visuals from some of your older blog posts, including quotes, statistics, graphs, and snippets. This works well for long “how-to” guides.

6. eBooks

Do you have a series of blog posts written on one topic? Why not compile them into an eBook? This gives readers easy access to tons of valuable information without having to spend hours scrolling through each individual article. 

Plus, eBooks look great online and attract attention due to their longer format.

7. Checklists

Break down complex processes mentioned in certain blogs by creating checklists. For example, if you wrote a blog post about baking a cake, you could break down each step into items on a checklist. This will make it easier for your readers to follow your recipe.

8. Webinars

If you have a long-form blog post, you can host webinars to discuss in-depth topics. Invite guest speakers who specialize in that topic and allow viewers to ask questions during your live event.

9. Live Events

If you have a blog post that’s targeted towards a local audience, consider hosting a live event to further increase the visibility of your product or service. Inviting potential clients will strengthen the brand-customer relationship while establishing yourself as an authority in the industry.

How to Repurpose Your Blog Effectively

To effectively repurpose content, the first step is to select new marketing platforms that will extend the reach and audience interaction of your popular content. For example, quotes or memes are best shared on Twitter. If you want to create visuals like infographics or videos, then Instagram or YouTube might be better options.

Once you’ve identified the right platform(s), it’s time to create content from the core of your popular posts. Spin the old title of your blog post into an intriguing headline to entice readers to click through. Add fresh keywords from your latest keyword research list so you can target new visitors.

If you’re looking to repurpose old written content for a younger audience, adding images, infographics, or videos is the way to draw interest and keep them engaged.

Optimizing your posts for maximum reach is also important when repurposing a blog for new media. Take advantage of features like hashtags on Twitter or geotagging on Instagram to push your content in front of its intended audience.

Pay attention to peak posting times when scheduling your posts. Take note of periods when activity is high so more people will see your social media posts.

Encourage your followers to submit their own photos using your products. User-generated content can help build brand loyalty and organic reach — making it a valuable asset when optimizing repurposed blog content for social media.

Key Takeaway: Repurposing blog content is an economical way to rework existing short-form blog posts into multiple formats to reach new audiences.

How to Promote Your Repurposed Content

Social media is the best place to promote your repurposed blog content.

Working with influencers can help you expand the reach of your reworked content. By connecting with people who are already opinion leaders in your niche, you can reach their fan base with your repurposed content. Find an influencer who believes in your product and has established credibility with your audience.

Paid advertising can also target specific audiences who are likely to engage with your repurposed content. Social media platforms such as Google Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads allow you to filter your reach based on criteria like age, location, and interests — making it easier to hit the mark without wasting resources.

Key Takeaway: Partnering with influencers and using targeted advertising can help you get your repurposed blog content in front of more eyes and see some serious ROI.

Tips for Repurposing Blogs for Content Marketing

Updating old posts with fresh information before recycling them is a surefire way to attract new readers. Include up-to-date facts and figures about your products or industry and add visuals to provide visitors with something new when they come back.

After publishing your repurposed content, you have to see how it’s performing. By monitoring metrics such as page views, engagement rates, and conversion rates, you can make changes to pieces that are not delivering as expected.

As mentioned earlier, user-generated content can help boost the reach and engagement of your posts by providing proof that people have found value in them. To further amplify the impact of UGC, consider running a contest or offering incentives for users who share their own experiences with your brand.

Key Takeaway: To maximize the impact of repurposed content, update old posts with fresh information before republishing them.

FAQs About How to Repurpose Your Blog Effectively

How do I repurpose my blog post?

  • Turn an old blog post into a script.
  • Create a video for YouTube.
  • Embed your video in the blog post.
  • Post your video on Facebook and Instagram
  • Share your video on LinkedIn.
  • Turn your script into a podcast.
  • Promote posts on social media.

What can I do with old blog content?

There are many ways to repurpose old blog content. You can update it with new information, create an infographic or video based on the post, break down long posts into smaller chunks and share them as individual posts, or combine several related pieces into one comprehensive guide.

Additionally, you could use snippets from your old blog content to create social media updates and email newsletters.

Consider giving your older, high-quality content a refresh to keep it up-to-date with the current trends and ensure readers don’t miss out on essential information.

How do you decide what content to repurpose?

It all comes down to the past performance of your existing content, how old it is, and what you want to accomplish with repurposing. Once you determine those things, it will be much easier to effectively recycle content and see it have an impact on your content strategy.


Learning how to repurpose your blog effectively can extend the reach and engagement of your old content. Whether you use social media or other methods to promote your repurposed blogs, always remember that quality should be at the forefront when crafting any type of message for redistribution.

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About the author

Josh Slone

Josh is Chief of Staff at Content at Scale, running the in-house portfolio of sites as well as customer success for clients using our Content Machine.

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