AI writing tools are everywhere.
Jasper.ai is no doubt the best-known AI marketing tool out there. Recently getting a huge amount of funding, having thousands of users, and being one of the first to market gives them that title.
Content at Scale is one of the most recent additions to the AI writing game. Coming to the industry from an entirely different point of view, with a sole focus on publishing long-form content. This is an in-depth breakdown of the two — side-by-side.
For reference, here’s what we’ll cover:
- The biggest differences between Jasper and Content at Scale
- Using Jasper for long-form content
- Using Content at Scale for long-form content
- Pricing breakdown between the two AI tools
Let’s get into it.
Cut to the Chase: Jasper Vs Content at Scale (in 60 Seconds)
If you don’t have time, here’s the quick version.
What each platform is best for in under 10 seconds:
- Jasper is World-Class for: If you’re looking for copy, draft ads, YouTube video ideas, or want to do more of the content yourself — Jasper’s great.
- Content at Scale (CAS) is World-Class for: Long-form blog content and speed — from finished draft to published article and having it all done for you.
Biggest difference between Jasper and CAS in under 20 seconds:
Spend 5 minutes on a post in Jasper and you have a few hundred repetitive words that can’t pass an AI detection test. Same 5 minutes in CAS and you get 2,000+ words of original content — from inputting a single keyword and giving a bit of context to the AI.
Plus, with CAS you get:
- Content that isn’t picked up by AI detection tools (like Originality.ai and others).
- Additional elements that add value to your content (like click-to-tweets, key takeaway sections, FAQs for Google’s QA Schema, and a table of contents).
- And the ability to publish that content directly to your WordPress site (or quickly export HTML or the doc).
Curious about content quality?
- Links to the two Jasper blogs in this review here and here.
- Links to our two Content at Scale articles (also from this review) here and here.
Note: The process we used to create both of these articles are further down.
A graphic for the remaining 30 seconds (of the 60 second review):
Now onto the in-depth review, complete with using both tools to create a full blog post.
How Jasper and Content at Scale are Different
Both Jasper and Content at Scale (CAS) are wildly different in many ways.
Difference One: Templates Vs. Quality and Focus
One of the biggest is functions vs. focus. Jasper has 60+ “templates” for users. These templates are frameworks that give the AI context and formats the output in certain ways.
- Example: You want a copywriting framework, like Awareness, Interest, Desire, Action (AIDA) or Problem, Agitation, Solution (PAS). What you put in will be the key points of your product’s offer and the result will be some form of call to action written by the AI.
Content at Scale differs by providing a single focus for the AI — Writing long-form blog content, especially for informational content.
CAS does something Jasper doesn’t do (actually something that NO other AI writing tool does). The AI writing machine (herein referred to as “the machine”) writes full, long-form drafts from as little as a single input (aka topic or keyword).
Enter a keyword (or create a full custom brief) and get back a draft of at least 2,000+ words (usually a good amount more than that, depending on the level of information available online).
If you’re looking for an AI-writing assistant that helps you create ad copy and other frameworks, with you heavily involved in the creation process — Jasper is great for that.
In fact, it’s something CAS doesn’t do.
For that reason, this comparison specifically focuses on the blogging capabilities of Jasper and Content at Scale.
But first, we’ll cover a couple more differences.
Difference Two: AI-Writing Vs. AI-Writer
The second difference between the two solutions (another big one) is the underlying intent of the platform.
Jasper wants to help marketers and content creators write content faster, using AI to work alongside the person running the tool.
Content at Scale is for publishers, business owners, and bloggers who want an AI writer to provide full posts — ready for review.
Jasper is an AI tool, helping writers. CAS provides an AI-writer done-for-you.
Difference Three: Content Focus Vs. End-to-End Publishing Focus
Content is king, but it’s nothing without all of the other elements of publishing. Included in that list are things like:
- Content Management Systems (CMS)
- Social media marketing
- Showing Experience, Authority, and building Trust (EAT)
In a way, both Jasper and CAS provide these things. For example, both have plagiarism integrations, both consider social media (Jasper allows you to create social posts, CAS provides social media links and creates custom click-to-tweets, etc.)
However, Jasper doesn’t have a clear workflow to go from their AI platform to, say a WordPress blog.
Another similarity (yet different) is that Jasper allows for an integration with SurferSEO, to get content ready for the target keyword. Content at Scale provides an on-page SEO checklist within the native editor as well as pulling NLP keywords from top ranking content (similar to Surfer).
Difference Four: One AI Vs. Three AI Frameworks
Content at Scale is a proprietary AI writer tool that’s unlike any other. All of the others, Jasper included, have different features, templates, pricing, and so on.
But they all (100%) rely on one AI engine. That means their AI writer is a thinly-veiled version of either GPT-2 or GPT-3.
To get our AI machine, we use multiple NLP neural networks and a custom process that allows our AI to deeply learn about a topic —producing unique content.
NOTE: There’s another difference (pricing), but we cover that towards the end.
Using Jasper for Long-Form Content
Now it’s time to compare the most similar features of both tools. First, let’s see how to create a blog post (from beginning to published) in Jasper.
There are two ways.
- First, use the Blog Post Workflow
- Second, use the new “One-Shot Blog Post” template
Let’s begin with the workflow.
Jasper Blog Post Workflow
In previous versions of Jasper, you’d open up a document, write a prompt or beginning to a paragraph and then click on a button for the AI to take over.
For example, you’d write: The biggest problem with [subject] is…
Then, click for AI to add a small, medium, or large section of text. On and on that would go until you had a blog post you were satisfied with and would publish.
Now, things have improved a bit at Jasper, for long-form content creators.
Namely, they’ve created a blog post workflow that walks you through generating a topic, outline, and the content for each subheading.
I used this workflow to create an article about “content marketing.”
To begin, I chose the topic (how to develop a content marketing strategy) and Jasper gave me an outline which I went with for the article.
For each heading of the provided outline, I chose what the “paragraph” was about, the keyword(s) I wanted the AI to include, and the tone of voice for each paragraph.
Then, I clicked “Generate” to see what the bot came up with.
If what it wrote made sense, I clicked “Next >”.
- NOTE: Be careful. Clicking next moves the content to the doc and removes the number of words from your credits.
You can see, it gave me clear steps (2.3, 2.4, etc.). Each paragraph required a different prompt.
- 645 words
- 5 headings
- 5 (rather bulky-looking) paragraphs
Here’s what the AI came up with, using the suggested subheadings and changing the inputs: Link to view-only Google Doc.
Honestly, a long way away from publishing and lightyears away from something that ranks for even a low-competition keyword.
Using Jasper’s One-Shot Blog Post Template
Yes, CAS is unique because you get a long-form blog post with as little as a single input. That said, Jasper has a template in beta called “One-Shot Blog Post”.
Input your topic or keyword, hit “Generate,” and their AI writes the basic format of a blog.
Here’s how it looks in a sped-up and chopped-down gif:
- 368 words
- 5 headings (counting “conclusion)
- 7 paragraphs
Again, not the best result. And only if you consider a few hundred words a blog is it truly a “one-shot” post. To be clear, it’s not a long-form content writer and won’t pump out a lot. Partly because of their tool’s capabilities and may be due to the word count costing too many credits.
Here’s what the AI came up with, using the One-Shot Blog Post Feature from Jasper: Link to view-only Google doc.
Plus, you can really feel the bot in words.
Speaking of which…
Jasper Vs. AI Writing Detectors
I ran a lot of the content through Originality’s AI detection tool. The results were what you’d expect (screenshot of one below):
This means, the AI detector shows this is at least 48% bot-written and 7% of the text is plagiarized from other sources on the web.
Using Content at Scale for Long-Form Content
Slightly similar to Jasper, there are two ways to generate long-form blog content using Content at Scale — bulk keyword upload and creating a custom brief outline for each keyword.
Using Content at Scale to Bulk Upload Keywords
The first big difference between the two platforms is the ability of Content at Scale to upload keywords in bulk.
- Key point: It’s not a writing assistant, but a tool to publish content at a faster rate than you’re able to now.
That said, there are still VERY important inputs the AI needs to create quality content. At minimum, you need two things:
- Informational keywords
- Additional context for the AI
Since Content at Scale is purpose built for blog content, informational keywords are the best. These phrases are what people enter when they have a question, want to know about specific things, or are trying to figure out how to do something.
Here’s a quick infographic, to showing what I mean:
- Additional resources: We’ve worked hard to put together a list of keyword research methods to find these kinds of low competition, informational keywords. Find a couple of the favorites here and here.
The big idea here is you should take your time putting your money pages/pillar posts together. Use an AI tool to then build topical authority around those money posts.
Article context (optional)
In Content at Scale’s AI writer, you have the ability to add up to 280 characters of context for each article topic.
This spot isn’t for an outline, but a few sentences of guidance for the AI. Think, things you want to have inserted in the article. What to avoid? General idea of the who, what, and why of the content. That’s what goes in the context input.
- Note: In the next section, we cover how to create a custom brief, giving the AI a detailed outline of the article you want.
Here’s a quick look at uploading a bulk list of keywords, with context:
- Create a spreadsheet of keywords only, removing all other information that often comes from SEO tools, like SEMrush.
- Title that column “Keywords”.
- Then, add a second column, titling it “Context” and add that crucial few sentences of guidance for the AI.
- Finally, save that spreadsheet as a CSV to upload to Content at Scale.
- Now, it’s time to upload it by logging into the app and clicking “Add Content”.
From that menu, click “Upload a CSV” and the ability to import a file comes up. Here’s a look at that menu:
After you’ve added your list, all the keywords go into the “Keyword Queue” for your review.
- Important: Don’t worry, credits are only deducted for articles you have the AI write. You can have as many keywords as you’d like.
Running Uploaded Keywords
Now that you have an entire list of keywords ready to roll, it’s time to put the AI to work. Not for long, a full article draft is ready in a couple of minutes.
We’ll cover content output in detail further down, but if you’re really interested, here is the output (unedited) from me running the example keyword: “How to Clean a New Coffee Post Before Using It”.
By the way: It took roughly 1 min 15 secs, according to the cheap timer I use for Pomodoro sessions.
Using Content at Scale’s Custom Brief Tool
Very recently, Content at Scale released the ability to create custom briefs for the AI before it writes the content.
Similar to the long-form content framework, except when it comes to the output.
Here’s how that works (you can also check out this video tutorial here):
When you enter a keyword or upload a bulk list as we covered above, CAS has the ability for you to create a custom brief. It’s very similar to giving a freelancer or writing mill writer an outline.
To begin, you enter your keyword and click “Customize” which prompts the AI to do preliminary research. In a few seconds, you’ll see the draft outline the AI will write for you to review and edit as you please.
Here’s the AI’s suggested brief for “How to Clean a Brand New Coffee Pot” (I wanted to keep the KW the same so you can see the difference in output from using a custom brief as opposed to only using context.)
Here is where you can:
- Add context to each section (instead of just the entire article), including asking the AI to mention your secondary keywords for the article.
- Add entirely new sections (all these sections will be Heading 2).
- Remove unwanted sections.
- Rearrange sections to make the article closer to what you want to see.
This outline was good, but I want to highlight this tool, so I added a section about types of cleaners. Here is the section header and context I gave:
- Header: Types of Coffee Pot Cleaners
- Context: List out several household cleaners people can use to clean their coffee maker. Make sure to mention hypoallergenic cleaners and natural cleaners, like baking soda and vinegar.
I also rearranged the outline and took out the numbers on the sections. The finished brief looked like this:
We’ll see a detailed comparison of all the content in the next section, but here’s a link to the unedited AI output from this brief.
Here’s a quick side-by-side comparison of Jasper’s Long-Form article and Content at Scale’s:
Content at Scale Vs. AI Detectors
Here are the results from one of the coffee pot articles using Originality.AI’s detector:
99% human and ZERO plagiarism 🕶️
Enough said about that.
Publishing Content from Both Platforms
At the beginning, I mentioned that Jasper is the most multifunctional AI writing tool. Content at Scale is purpose-built for blog publishing.
It’s here, we see the publishing differentiator of CAS. For Jasper, if you wrote a blog, you’d then take the doc and probably put it into a different form to edit it (either copy/paste into WordPress or your CMS, or even use MS Word).
With Content at Scale, you do all of the article editing on our platform. Add images, links, optimize it for the web (using NLP keywords and on-page SEO checklists included with your subscription).
When you’re done, you can export the HTML or Word doc to import directly to your CMS…and if you use WordPress there’s a custom plugin that directly exports articles from Content at Scale into your WordPress site. This export includes:
- Title, meta description, feature images, and links automatically synced to your WordPress site.
- Changes are always synced (anything you change in WordPress syncs in CAS and vice versa).
- Autolink feature that allows you to automatically insert internal links based on the keywords and phrases discovered through our natural language processing algorithm of the top ranking content.
OK, OK… A Recap of the Biggest Difference
Jasper helps you write with the assistance of AI. Content at Scale empowers you to ramp up the amount of long-form blog content you produce — like having a team of writers that turn around original 2,000+ word drafts in minutes.
At the end of a session, Jasper gives you a doc you had a heavy hand in creating, starting another process of publishing and optimizing.
Content at Scale gives you a bulk publishing experience, along with optimization tools and customizations that make it easy to become a part of your process.
Technically, this is the fifth difference between Jasper and CAS.
Jasper’s pricing model is both a subscription as well as credits. Content at Scale is a credit-only model.
- Jasper credits are based on word count (starting at around 20k words/mo)
- Content at Scale credits are based on the article (starting at 20 long-form articles/mo)
So, the longer your article with Jasper, the more credits you spend. With CAS, only one complete article costs you a credit.
- Jasper example: You keep working with Jasper, adding sections, and get an article to 3,000 words. It’s 3,000 credits.
- Content at Scale example: You run a keyword, get back a 2,500-word article, and use custom headings to add another 1,000 words. It’s one credit.
What are the actual prices?
In terms of pricing, Jasper has a wide range — from $29/mo to $600/mo ($288/yr to $6,000/yr for annual billing). Custom options are also available.
Content at Scale offers 3 packages — Starter, Scaling, and Agency plans.
The cost is $500, $1000, and $1500 per month, respectively. (Custom pricing is also available.)
Reason for the difference in price?
The differences between the two platforms help explain the difference in pricing for each platform.
- You’re paying for the words that essentially you help the AI put on the page.
- Then, you have to optimize them for the web, get it onto your site, format it, and publish it.
With Content at Scale
- You put in a keyword (or create a brief) and you get back a draft (much like hiring a freelancer or using a content service, except your draft is back within minutes).
- Check the article over, optimize it, possibly add to it (using the custom headings), then use the available tools in CAS to publish. In other words, fewer steps and a more scalable publishing process.
Content at Scale’s price includes an AI freelance writer, SEO tools, AI customization (headings), social and authority-building elements for each article, as well as publishing capabilities that keep your entire content process on a single platform.
All for between $15 – $25 per full article, depending on your plan.
Ready to Make Your Choice?
Content at Scale’s Beta gives you access to a writer that turns out a 2k+ word article in a couple of minutes. Ready to seriously scale your content? Get access to the beta by signing up here.