Dominate Search Rankings with SEO Content Writing Services

There are over 200 million active websites on the Internet. And in this crowded digital landscape where websites jostle for attention and businesses strive to outrank their competitors, one secret weapon stands out:

SEO content writing services. 

Imagine a world where your website effortlessly attracts a flood of organic traffic, and where every phrase or sentence on your blog is strategically written to captivate both readers and search engines — but you didn’t have to lift a finger to do it.

This is the realm where SEO content writing services reign supreme — blending the art of storytelling with the science of search engine optimization. 

84% of B2B marketers and 55% of B2C marketers are already outsourcing their content marketing activities. Whether you’re a small business looking to expand your online presence or an established brand aiming for the top spot on search engine result pages, SEO content services can help unlock the secret to unparalleled visibility that boosts your website’s SERP rankings and drives your business forward.

In this blog post, we’ll talk about the advantages of hiring SEO content writing services, pricing factors, and tips for choosing the right provider for your needs.

So buckle up and prepare to embark on a journey where words become powerful weapons and your online success is no longer a distant dream but a tangible reality. Welcome to the world of SEO content writing services.

Table of Contents:

What is an SEO Content Writing Service?

An SEO content writing service specializes in creating content that is optimized for search engine visibility, engaging to readers, and valuable to your target audience.

Why Do You Need It?

Having an impressive digital presence is essential for any business to succeed in today’s virtual world, and having engaging material is a must for gaining and keeping customers.

What does an SEO content writing service include?

A Winning Combination of Skills

An SEO content writer combines the art of storytelling with the science of search engine optimization techniques to craft captivating articles that are easily discoverable by search engines and enjoyed by readers.

Content Tailored to Your Niche

A professional SEO content writing service specializes in creating customized pieces that meet the specific needs of your industry, target audience, and unique selling points.

Content Optimized for Readers and Search Engines

We all know how keywords play a vital role in helping search engines understand what our content is about, and proper placement and density are also essential components of any successful SEO strategy. Keyword research is not a common skill among business owners so it’s better to leave this to SEO content experts. 

Beyond optimizing for keywords, an SEO writer also considers UX factors such as readability, formatting, and internal and external linking to create a seamless user experience that keeps visitors coming back for more.

Here are some of the content types that you can outsource to an SEO content writing service at every buyer stage:

Source: Demand Gen Content Preferences Survey

What Do SEO Content Writing Services Include?

An SEO content writing service typically includes a range of essential elements aimed at optimizing your website’s visibility and driving organic traffic. Here are some services offered by an SEO content writing agency:

  • Keyword research: Skilled SEO writers conduct thorough keyword research to identify relevant and high-performing keywords that align with your target audience’s search intent. This ensures that your content targets the right audience and ranks well on search engine result pages.
  • Content creation: Professional SEO content writers craft engaging and informative content that seamlessly incorporates your target keywords. They employ effective writing techniques to capture readers’ attention while ensuring that the content is well-structured, coherent, and valuable to both readers and search engines.
  • On-page optimization: SEO content services often include on-page optimization, which involves optimizing meta tags (such as title tags and meta descriptions), headers, URLs, and image alt tags. This helps search engines understand the content better and improves its visibility in search results.
  • SEO best practices: SEO content writers are well-versed in the latest SEO best practices and guidelines. They ensure that the content adheres to these standards, including proper keyword placement, natural language usage, appropriate keyword density, and overall content quality.
  • Link building: Some SEO content writing services may also offer link-building strategies to improve your website’s authority and credibility. This involves obtaining high-quality backlinks from reputable websites, which can positively impact your search engine rankings.
  • Content optimization: In addition to creating new content, SEO content services may also optimize existing content on your website. This includes updating and enhancing old articles or blog posts with relevant keywords, fresh information, and improved readability.
  • Performance tracking and reporting: Many SEO content writing services provide regular performance tracking and reporting. They analyze key metrics such as organic traffic, keyword rankings, and engagement levels to measure the effectiveness of the content strategy and make data-driven improvements.

An SEO content writing service typically combines these strategies to enhance your website’s visibility, attract organic traffic, and ultimately drive business growth.

Benefits of SEO Content Writing Services

When it comes to content creation, you have two options: build an in-house team or outsource to an SEO content writing service.

But why choose a professional service over building your own team? Let’s explore the advantages.


Hiring an in-house team can be expensive due to salaries, benefits, and overhead costs, but with an SEO content writing service, you only pay for the work completed.

That means more money in your pocket for other important business expenses.

Access to Expertise

Professional agencies have experienced writers who specialize in various industries and niches, ensuring that your content is written by experts with deep knowledge of your specific field.

That means higher quality output and better results for your business.

Faster Turnaround Time

In-house teams may struggle with workload management during peak periods or when multiple projects are running simultaneously, but an external agency can scale up its resources to ensure timely delivery even during high-demand situations.

That means less stress for you and faster results for your business.

Ongoing Optimization and Strategy Support

Professional services often provide ongoing optimization support based on data-driven insights from analytics tools like Google Analytics.

This assistance helps refine your approach for maximum efficiency and ensures that the material is consistently delivering its optimal performance.

Source: First Page Sage

How Much Do SEO Content Writers Charge?

Figuring out the cost of hiring an SEO content writer can be tricky, as prices vary based on experience, skill level, and project complexity.

However, understanding general pricing structures can help you make an informed decision when choosing the right writer for your needs.

Freelance Rates

Many freelance SEO content services charge per word or hour — varying from $0.05 to $0.25 per word and between $15 and $100 per hour.

Remember, experienced teams often charge more, but their expertise often results in better quality work with fewer revisions.

Packages and Retainers

Some SEO content writing services offer packages or retainer agreements, providing a set number of pieces at a discounted rate compared to one-off assignments.

Monthly retainers range from $1,000 to $10,000 based on volume and scope.

Agencies vs. Individual Writers

Hiring an agency may come with higher costs due to overhead expenses, but they often provide a more comprehensive and streamlined approach to content creation, including project management and quality control.

Engaging freelance writers can be more cost-effective, though it may necessitate increased oversight on your part to supervise the assignment.

Quality vs. Quantity

It’s crucial to balance cost and quality when choosing an SEO content writer. Though cost savings may be attractive, investing in superior craftsmanship will ensure a more rewarding outcome for your brand’s future.

Negotiating Rates

Don’t be afraid to discuss pricing with potential writers or agencies, as many are open to negotiation based on ongoing work, bulk orders, or specific budget constraints.

Just make sure you’re both comfortable with the agreed-upon rate before moving forward.

How to Choose an SEO Content Writing Service

Creating high-quality, original content regularly can be time-consuming. By outsourcing your content creation needs to professionals, you can save time while still producing top-notch articles that will improve your search rankings and engage your target audience.

So how do you find the right SEO content writing service for your business?

Determine Your Content Needs

First, determine your specific needs and goals. Do you need blog posts, long-form articles, product descriptions, social media posts, or something else entirely?

You should also consider the tone and style of the content. Do you want it to be formal or conversational? Educational or entertaining?

Research Potential Providers

Once you have a clear idea of what type of content you need, it’s time to research potential providers.

Look for a company that has expertise in your industry or niche, as this will ensure they have an understanding of what kind of content resonates with your target audience. They should also have experience in producing SEO-friendly articles that rank well on search engines like Google.

Read reviews and testimonials from their clients to gauge quality and customer satisfaction.

Evaluate Quality Standards and Pricing Models

When evaluating potential providers, pay attention to their quality standards and pricing models. Are they willing to work within your budget? Is there room for negotiation based on volume or a long-term commitment? What level of quality can you expect?

Request samples of their previous work to ensure it aligns with your brand’s voice and style. Consistency is key here.

Look for the Right Fit

Beyond quality, turnaround time, and pricing, it’s important to choose a content service provider that aligns with your company culture.

Do they share similar values and beliefs as your company? Are they able to adapt their writing style to match yours?

You’ll want a team of writers who are passionate about what they do and understand your target audience.

By considering these factors, you can find a content service provider that is the right fit for your company’s needs. Remember to take your time and do thorough research before making any decisions.

Alternatives to SEO Writing Services

If you are looking for alternatives to SEO writing services, there are a few options available. Here we discuss two of the most popular ones:

Freelance Writers

You can find freelance writers on websites like Fiverr and Upwork who can create content for your website or blog. These platforms have millions of freelancers in their network, so finding an excellent writer is relatively easy.

However, it’s important to keep in mind that not all writers on these platforms are vetted, which means that quality may vary significantly from one writer to another. 

Additionally, while pricing may be cheaper than hiring a professional SEO writing service provider, it’s crucial to ensure that you get what you pay for.

Source: Best Writing

Artificial Intelligence (AI)

The use of artificial intelligence has been increasing over the years as this technology improves with time. The current roster of AI-powered tools can help you create good content within seconds instead of hours or days required by human writers.

One of the best AI writers out there is Content at Scale. Unlike chatbots or writing assistants, Content at Scale is a full-featured app that helps you research topics, create blog outlines, write drafts, implement on-page SEO, and publish to your WordPress blog all from the same dashboard. Just enter your target keyword and the machine will generate a long-form blog article for you within minutes!

The quality of AI written output is almost as good as that of humans so you need very little effort when it comes to proofreading. However, it still needs human expertise to improve readability, check facts, and add that personal touch that connects with readers.

If you do opt for AI tools over SEO content writing services, make sure you put in place a set of standards for editing and optimizing your AI content. We created the C.R.A.F.T. framework for this exact reason (and we use it daily to edit and publish all of the content on our own blog — including the post you’re reading this very second).

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.


In the ever-evolving digital landscape, where algorithms dictate visibility and competition is fierce, SEO content writing services emerge as the beacon of online success. The power of carefully crafted words, strategically placed keywords, and captivating storytelling can take your website to the top of search engine rankings. 

With these services, you gain a competitive edge — attracting organic traffic, expanding your online presence, and driving conversions like never before. 

If you want your website to become a magnet for eager visitors and a catalyst for exponential growth, take the leap and partner with SEO content experts.

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About the author

Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.

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