types of Paid Advertising

Types of Paid Advertising Services to Grow Your Business

Did you know that paid advertisements have a 200% ROI? Paid advertising is an excellent tool to promote businesses, increase sales, and expand a customer base. What are the different types of paid advertising?

Pay-per-click (PPC) ads, display ads, social media ads, and YouTube ads are the most popular types of paid advertising.

Let’s explore the different types of paid advertising services available today so that you can choose the best option for reaching new customers with maximum efficiency. Get ready to learn how paid ads work with SEO to create an effective online advertising campaign.

Looking for Content?

Scaling your content marketing has never been this easy. With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for, and within a few minutes entire blog posts are written for each keyword. Title, meta description, introduction all the way to conclusion. Just like THIS post! You can have content published daily to your blog for as low as $0.01/word! Check out how simply you can scale your content marketing.

What is Paid Advertising?

Paid advertising is exactly that — businesses pay for their ads to be seen by potential customers. It’s an effective way to reach a large audience and get your message out there quickly.

To promote your product through paid ads, you must buy ad space from online publishers.

Some examples are:

  • Google Ads.
  • Facebook Ads.
  • Twitter Ads.
  • Instagram Ads.

Benefits of Paid Search Ads

The primary advantage of paid advertising is its capacity to rapidly reach intended audiences. It can deliver your message to people who are most likely interested in what you have to offer.

Another major benefit of paid advertising campaigns is that you can target specific audience demographics that have already expressed interest in similar products or services through their online activity.

Paid search advertising also gives you access to larger audiences than organic methods like SEO alone would allow you to reach.

Moreover, since numerous types of paid advertisements are traceable, it’s easy to measure ROI on your ad campaigns.

Finally, paid search ads offer quick results, so if you need immediate visibility for your product then this could be the best option for you.

Types of Paid Advertising Campaigns

There are several paid ad types that you can choose from.

Pay-Per-Click (PPC)

PPC campaigns involve bidding against other advertisers for placement within search engine results pages (SERPs). The advertiser pays when someone clicks on their ad link, hence the name pay-per-click. Popular platforms for PPC ads include Google AdWords and Bing Ads.

Social Media Ads

Social media ads are sponsored posts that appear on social networks. Ads on Facebook, Twitter, and Instagram help increase brand awareness while targeting users based on data collected from past interactions with them online. Popular platforms for paid social ads include Facebook Ads Manager and Twitter Promoted Tweets.

Display Ads

Display ads are banner images that are strategically placed around web pages containing content relevant to what the advertiser wants to promote. These ads come in various sizes and shapes, most often being rectangular banners located at the top, bottom, or sidebars. Popular platforms for this type of advertising include Google Display Network and Yahoo Gemini.

Video Ads

Video ads are short videos used mainly by brands wanting maximum engagement from viewers. They run for less than 30 seconds but offer great visuals along with sound effects — making them very attractive to young audiences. Popular platforms include YouTube TrueView and Hulu InStream Video Advertisement.

Now let’s take a look at one of the most popular paid ad types: Pay-Per-Click (PPC).

Types of Paid Advertising

Pay-Per-Click Advertising

PPC campaigns help advertisers reach potential customers with the goal of driving traffic to websites and hopefully generate sales.

How PPC paid advertising works?

Businesses bid on keywords related to their products or services in order to appear at the top of search engine results pages (SERPs). The cost associated with each click depends on how competitive the keyword is — popular keywords are more expensive than less popular ones.

The advantages of PPC advertising are numerous.

  1. Cost-efficiency: Advertisers only pay when someone clicks their ad.
  2. Increased visibility: Ads are displayed prominently at the top of SERPs.
  3. Targeted audience reach: Ads are tailored towards specific demographics.
  4. Immediate results: You’ll see results almost immediately after launch.
  5. Trackable metrics: It’s easy to measure ROI for campaigns.

PPC online advertising is an effective way to reach target audiences and generate leads quickly, but social media ads can provide a more personalized approach to reaching potential customers.

Key Takeaway: PPC advertising is an effective way to drive traffic, generate leads and sales, and measure ROI with trackable metrics. It also offers cost-efficiency, increased visibility, targeted reach, and immediate results.

Social Media Ads

Paid advertisements on social media are great for building brand awareness in a cost-effective manner.

How Social Media Paid Advertising Works?

Social media ads on Facebook, Twitter, Instagram, LinkedIn, and YouTube appear in the form of sponsored posts or promoted content within the user’s news feed or timeline.

Advertisers can also use keywords related to their product or service when creating ad campaigns so that they reach people who have expressed interest in similar topics online.

Benefits of Social Media Ads

The main benefit of these types of paid advertising is the capacity to reach a vast number of potential customers. These campaigns allow advertisers to track performance metrics such as clicks, impressions, and conversions which helps them measure success more accurately than traditional forms of advertising like print or radio commercials.

Furthermore, since most social networks offer detailed targeting options based on user data, advertisers can tailor their message specifically for each demographic with greater accuracy.

Finally, paid search advertising on social media is cheap — perfect for small businesses with a limited budget.

Types of Social Media Ads

The most popular platforms for running social media campaigns include Facebook Ads Manager, Twitter Advertising, LinkedIn Campaign Manager, Google+ Adwords, Pinterest Promoted Pins, and Instagram Ads.

Each platform offers different features tailored towards specific goals, such as increasing website visits, lead generation, or brand awareness.

Display Ads

Display ads promote products, services, or websites through banners, text links, and images. These types of paid advertising are typically placed on web pages with content related to the ad’s topic. The goal of display ads is to attract attention and generate leads.

These types of ads can be static images or dynamic videos that play when users scroll over them. You can also include interactive elements like surveys and polls which allow users to interact with the ad directly from their browser window.

Moreover, these campaigns are highly flexible since they can be tailored to specific demographics based on interests or location data collected from online activity.

Additionally, display ads provide an opportunity for businesses to increase brand awareness by creating visually appealing designs that stand out from other content.

Google AdWords is one popular platform for displaying banner advertisements across its network, including YouTube and Gmail.

You can also try Facebook Advertising or LinkedIn Advertising. Both of these platforms have powerful targeting capabilities which allow you to reach potential customers in your industry.

Display ads are great for customer outreach and building brand awareness, but video ads offer even more opportunities for businesses to get their message across.

Key Takeaway: Display ads offer businesses the opportunity to reach vast audiences quickly and flexibly, while also increasing brand awareness through visually appealing designs.

Video Ads

Video ads are a typically 30-second short videos that showcase a product or service.

Video ads allow companies to create engaging visuals that capture attention and communicate key messages quickly and effectively.

Benefits of Video Ads

Video ads are cheaper than buying ad space in a newspaper or television broadcast.

For one thing, they’re more cost-effective since you don’t have to pay for airtime or printing costs like you would with those types of campaigns.

Video ads also tend to be more memorable than text-based advertisements because viewers remember what they see better than what they read. This means your ad is likely to stay top-of-mind longer after your target audience views it.

Finally, video ads provide businesses with valuable analytics about who is watching their ad and when so that they can tailor future campaigns toward their needs.

Key Takeaway: Video ads are an effective way to reach potential customers with engaging visuals and targeted messages while providing valuable analytics for future campaigns.

Remarketing Ads

Remarketing ads are a powerful tool for PPC campaigns. They allow you to reengage with leads who have already visited your website but haven’t yet converted. By using Google’s remarketing code, or tracking pixel, you can gain insight into what pages they viewed and create lists of potential customers based on their actions.

How Remarketing Works

To use remarketing, you must first install a tracking pixel on your website that will track user behavior and categorize visitors into different lists based on their actions.

For example, if someone visits Product Page A but doesn’t purchase anything, they would be placed in a list specifically for people who visited that page but didn’t convert. You can then target this list with display ads related to the product they were interested in. This encourages them to reconsider choosing your brand over your competitors.

Instream Ads

Instream ads appear on YouTube and other video streaming platforms. These ads are often used by businesses looking to reach potential customers who watch online videos regularly.

Benefits of Instream Ads

The main benefit of instream ads is the ability to target people who are already interested in watching content related to your product or service. This means you’ll get more qualified leads than if you were targeting people with traditional PPC campaigns.

These types of paid advertising tend to have higher click-through rates than other forms of PPC advertising because they’re placed directly within the content viewers are already engaged with.

Setting Up an Instream Ad Campaign

Setting up an instream ad campaign is relatively straightforward.

First, select “video campaign” from your Google Ads account dashboard and give it a name. Then set up your budget amount and bid strategy.

Finally, choose where you want your ad to appear and who you want to target before launching your ad campaign.

Google Shopping Ads

Google Shopping ads give users a window-shopping experience on the internet. They can easily browse through different products from multiple companies without having to click through each website individually.

Additionally, these ads enable businesses to showcase their product images along with prices so that users know exactly what they’re getting before clicking on the listing – this helps increase conversion rates significantly.

Finally, shoppers may see additional information such as star ratings or special offers like free shipping which further entices them into buying.

Setting Up Your Campaign

To get started with Google Shopping ads, you’ll need to create a new campaign in your Google Ads account. Select “Shopping” as the campaign type and fill out important information such as budget, location targeting, and product categories.

Once this is done, you can start running your ad campaigns.


Want to increase your brand visibility and grow your business? Paid advertising is the way to go! With the right types of paid advertising, you can reach your marketing goals faster than organic methods alone.

Build Your Own Automated Content Engine

Did you know it’s possible to simply add up to 100 keywords and within a few minutes get back 100 blog posts ready to go just like this? For as low as $0.01/word you can have your own content marketing engine without needing to handhold an AI writer through the creation process. Check out how simply you can scale your content marketing.

Photo of author

About the author

Josh Slone

Josh is Chief of Staff at Content at Scale, running the in-house portfolio of sites as well as customer success for clients using our Content Machine.

Join our list to see how to dominate any market, topic, or niche with content.