Is your content AI detectable?
Or are you making sure you’re publishing undetectable AI content?
It’s 2023, and AI writers are not only here, they’re in mainstream use by smart website owners that want to save time and money.
However, here’s the catch-22: you as a brand owner/marketer/publisher MUST publish content that passes as 100% human if you want to stay on the ‘human’ side of content, earn rankings, build trust, and present a site that falls within Google’s E-E-A-T parameters (Experience, Expertise, Authoritativeness, Trustworthiness).
But what happens when an AI detector flags even human content as having a low predictability of human writing?
Like this one, which has been AI-produced, but the sentences flagged in our AI detector were actually written by a human:
This has been happening to a lot of human writers, and it’s frustrating!
Here’s the sauce.
Remember, AI detectors don’t actually tell us if the content is written by an AI. They tell us how likely it is that content is written by AI.
So, if you’re writing like a robot – AI detectors will actually call you out.
“That sounds like a robot wrote it.”
I’ve been facing this my whole life while training writers. Because here’s the thing – engaging, high-quality, awesome content doesn’t come easy. That means the skill doesn’t come easy, either.
A tale as old as time…
By nature, new or inexperienced writers tend to write stiff sentences that read like robots wrote them.
Using CRAFT Framework to bypass AI Detection
Funny, how time tells no new tales. Here we are–with robots writing our content… and we’re facing the same old grammar problems we always faced with new writers.
But that’s why the human will still be needed after all.
Because you’ve got to:
- Cut the fluff
- Review, edit, optimize (improve) your work
- Add media, images, and visuals to build more elements
- Fact-check for accuracy
- Trust-build with story, tone, and links
Yep, that’s our CRAFT framework:
Two of the most important steps here are the first two. Cutting the fluff means eliminating the words that seem robotic, stuffy, and just plain boring. But that’s not all. You then need to review the content you wrote to make sure it flows. You need to reassemble, play around with, and adjust the flow of your content.
(Example: I just went back and moved two of my paragraphs out of the introduction of this piece, then wrote two new ones. The reviewing you do of your writing is arguably one of the most important pieces here.)
When you’re using AI to write, you can still make sure your content rates as humanly-produced.
Before & After: Creating AI Content which Outsmarts AI Detection
This is a piece on fact-checking that I had Content at Scale write.
We start out with this intro, and if I run it through our free AI detector, it comes back as 77% detectable. (As of now, our tool just got better at creating undetectable AI content with a new app launch! This was back when the launch hadn’t happened yet.)
Here’s the text it wrote:
|As technology continues to evolve, so too does the need for accurate and reliable information. Fact-checking is an important process that helps writers make sure their content is truthful and well-sourced before it’s published online or in print. But when it comes to AI content, fact-checking takes on a whole new level of complexity. Here, we’ll explore what fact-checking means for AI generated articles, how to verify facts and sources properly, some useful tools available for checking accuracy within these pieces of writing – as well as best practices for ensuring your own work remains true and trustworthy – all with the goal of helping you become more confident in publishing quality content through artificial intelligence platforms. Let’s get started by exploring what exactly ‘fact-check’ entails.|
And here’s what our free AI detector scored it as:
(Again, remember–this was before our app rollout where the app itself is now rewriting these sentences for you, generating 90% or higher human-scoring content. At Content at Scale, our goal is undetectable content, and we spend a lot of resources in product to make sure it stays that way!)
So, here’s how we tailored that intro to sound more human-like.
- Shorter paragraphs
- Less wordiness
- Finding new, better ways to say something
Here’s the final result:
|As technology evolves quickly, so too does the need for accurate information.|
Fact-checking is a necessary step in the content writing process.
Writers need to research and make sure their content is truthful and well-sourced, before it goes out.
But when it comes to AI-produced content, fact-checking is even more critical.
Here, we’ll explore what fact-checking means for AI generated articles, how to verify facts and sources properly, some useful tools available for checking accuracy within these pieces of writing – as well as best practices for ensuring your own work remains true and trustworthy – all with the goal of helping you become more confident in publishing quality content through artificial intelligence platforms.
Let’s get started by exploring what exactly ‘fact-check’ entails.
We pass the human content score with a 92%!
And, AI still wrote and came up with the majority of this hook (blog opener).
Human content, but it’s AI-produced and humanly-optimized by yours truly.
That’s why the O in our AIO framework is ESSENTIAL. You must optimize the content that AI outputs so it’s better, stronger, and more effective.
So, How Do You Write Less Like a Robot?
Here are some steps you can take to break free of the robot-writing curse.
1. Use an AI detector.
Let our AI detector tell you if you sound like a robot–and don’t take personal offense if it tells you your sentence is no better than that of a bot! Remember, writing is a little bit like magic: third time’s the charm. By the third sentence rewrite, you might have something magical. Try, try again; and let the AI detector guide you on whether or not your content has reached a human level.
2. Follow the C.R.A.F.T. framework.
Remember my acronym for guiding better AIO framework, easily remembered as CRAFTing better content:
1. Cut the fluff
2. Review, edit, optimize
3. Add images, visuals, media
5. Trust-build with personal story, tone, links
You’ll produce better and better content if you follow these simple steps, and remember that content is never a one-shot wonder. It takes time, review, optimization, checking, and rewriting (weaving) to create a beautiful piece of content (a full tapestry).
3. Be more human.
Write like you speak.
People never talk like robots. That’s because you’re human!
If you’re not sure if an AI-produced sentence is human or not, sound it out loud. Read it aloud to yourself. Not there yet? Try saying it again with a more natural approach. Whatever comes out of your mouth is the way you want to write.
People want to feel they’re pulled into a conversation–not reading some professor’s essay or thesis piece.
Besides conversational writing… the other part of this is knowing your audience.
Use terminology and language they understand.
Write in the words you would say if you personally sat down and ‘had coffee’ with them. What would you tell them? Would you be real-talk and direct? Or would you be persuasive and witty? Lean into a consistent voice in your content.
This is a huge part of being more ‘human’ in your content.
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