Which AI Writer is Best? Top Picks for Content Creation

When ChatGPT came out in November 2022, many experts were skeptical. Robots will never outdo human writers, right? 

But the arrival of GPT-4 changed a lot of opinions. 

Now 65.8% of digital marketers believe AI is capable of creating content just as good or even better than humans.

As artificial intelligence continues to advance, the capabilities of these writing assistants grow increasingly impressive. 

But which AI writer is best?

In this blog post, we’ll examine the features of some of the most prominent AI text generators and their potential for different writing tasks. We’ll also look into how plagiarism detection tools like Turnitin can help differentiate your content from other AI-generated material in your niche.

Welcome to the world of AI writers!

Table of Contents:

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish!

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That means everything: title, meta description, introduction, all the way to the conclusion, with minor human intervention. Just like THIS post! That means you can get content published daily to your blog for as low as $0.01/word.

Ready to try it out? Check out how simple it is to scale your content marketing.

How AI Writers Work

AI writing assistants are computer programs that use natural language processing and machine learning to generate written content. These advanced tools are now helping businesses write articles, emails, blog posts, social media updates, and other forms of content — at scale.

What are the Benefits of AI Copywriting?

  • Save time: With an AI writing app like Content at Scale, you can save time by generating large quantities of quality content in less time.
  • Increase productivity: By automating keyword research and topic ideation, you free up your creative energy so you can focus on what really matters – producing engaging copy!
  • Cut costs: If you want to scale your content marketing efforts, you can do this without having to add more writers to the pool. Hiring new people could cost significantly more than investing in one good writer plus an AI assistant.

What are the Downsides of AI Copywriting?

  • Lack of creativity: While some advancements have been made in natural language processing (NLP) and machine learning, AI-generated content still lacks the creativity and human touch that a skilled copywriter can provide. This may result in bland or generic content that fails to engage readers.
  • Quality control: While AI writing tools are improving, they’re not perfect. Marketers must be prepared to spend time editing and refining AI content to ensure it meets their standards for quality and accuracy.
  • Ethical concerns: The use of AI-generated content raises ethical questions about plagiarism, authenticity, and intellectual property rights. Always fact-check the information generated by AI and run them through plagiarism scanners to avoid these issues.

Do you need an AI writing assistant? That will depend on your specific business needs. If you require high-quality output at scale with minimal investment in resources like time or money, then using an AI writer might be a good option for you.

Which AI Text Generator is Most Popular?

Before ChatGPT came along, there were already quite a few AI writers out there that served different purposes.

Let’s look at some of the most popular ones.

Content at Scale

Content at Scale is the only AI writer that’s specifically designed for long-form SEO writing. No other app comes close to its combination of speed, quality, and ease of use. Just enter a target keyword and the app will immediately create a blog outline that you can rearrange and edit to your liking. 

Once you’re satisfied with the structure and flow of your article, click the “Create Content Now” button and wait for it to appear in the queue. In less than 5 minutes, you’ll get a long-form blog post complete with an SEO title, meta description, URL slug, and body copy which you can edit right within the app. No need to copy-paste it to a text editor like Word or Google Docs.

With built-in Copyscape and a proprietary AI detector, your first draft is almost good to publish right out of the box. We say “almost” because, like any responsible editor, you need to comb through the entire draft, “humanize” it, and add your personality to make it your own.

For short-form content and copy, the other tools on this list are decent options.


If you’re looking for a free writing app, CopyAI is a good choice. This AI tool is designed to help content writers generate copy with ease. 

The user interface is simple enough even for those who aren’t tech-savvy. CopyAI also allows you to customize settings such as tone, word count, and even keywords to ensure that your generated content is tailored specifically for your audience.


Rytr is another AI writing tool that uses natural language processing and machine learning algorithms to generate content. With its intuitive interface, it’s easy to create copy, emails, social media messages, and other forms of written content.

Whether you need help crafting catchy headlines or coming up with new angles on familiar topics, Rytr has got your back. It even offers suggestions based on brand voice so that the generated text sounds like it was created by humans instead of machines.

Rytr offers a range of customizable templates to help users get started quickly. And because it integrates seamlessly with popular tools like WordPress, HubSpot, and Google Docs, you can easily import or export content from these platforms.


Although not an AI writing tool per se, this chatbot from Open AI helps a lot of copywriters with small tasks like writing headlines, captions, emails, and social media posts, as well as generating topic suggestions. ChatGPT is capable of writing human-like text, answering questions based on context, translating languages, summarizing articles, and much more.

What is the Best AI for Writing an Ebook?

Compared to blog articles, ebooks are more in-depth because their purpose is to educate readers about a certain topic. Most ebooks are long-form, so you know you’ll need an AI writing assistant that specializes in long-form content. (Hint: That’s Content at Scale — it has the power to write sections or whole chapters of your book at a time.)

table of contents created by content at scale

Depending on your niche, here are some average word counts per ebook type:

  • B2B: 2,500 words
  • Short stories: 1,000-7,500 words
  • Non-fiction: 10,000 words
  • Young adult novel: 70,000-90,000 words

If you want a free option, you can try building your ebook through ChatGPT, but that would mean creating multiple prompts for every paragraph or page of your book and then copy-pasting it to a text editor. Not the most ideal way to use artificial intelligence.

What ChatGPT can do well for you is to make creative suggestions for your ebook title, outline, and section headers.

Here’s how I used ChatGPT to come up with cool ebook titles.

What is the Best AI for Summarizing Text?

If you want to repurpose an ebook and break it down into multiple blog articles, an AI summarizing tool can help you condense long pieces of content into shorter, more digestible summaries without losing essential information.

The best AI for summarizing text is one that can accurately capture the main points of a document while still maintaining its original tone and style. 

ChatGPT is an excellent choice for creating high-quality content summaries from large volumes of text data. With its impressive capabilities and accuracy levels, the chatbot stands out as the go-to tool for those looking to summarize texts efficiently.

SMMRY is another popular, free AI-driven tool that focuses on providing concise summaries while preserving key points from original sources. The platform allows users to upload files or paste URLs directly into its interface for instant results with customizable summary lengths based on user preferences.

Finally, Wordtune is a rewriter and summarizer that will sum up the key points of any article, report, academic paper, or piece of content. It’s free to use and comes with Chrome and Microsoft Word plugins.

How to Identify AI-Generated Content

In the era of AI, it’s becoming more and more challenging to discern between texts created by people vs. machines. Here are some key indicators of bot-written content.

1. Unusual Phrasing or Word Choice

AI-generated texts often use uncommon phrases or words in their sentences. This is because algorithms rely on large datasets to learn language patterns and may end up using less common expressions as they try to mimic human writing styles. If you come across awkward phrasings or peculiar word choices in a document, it could be an indication that the text was generated by an AI writer.

2. Lack of Coherence

A major limitation of current AI models is their inability to maintain context throughout long pieces of text consistently. While they might produce grammatically correct sentences, the overall flow and coherence might be lacking when reading from start to finish. A disjointed narrative with sudden shifts in topic could indicate the content was generated using artificial intelligence.

3. Overuse of Certain Phrases or Keywords

To optimize for SEO purposes, some AI writers tend to overuse specific keywords or phrases within an article without considering natural language patterns. If you notice an unnatural repetition of certain words or phrases, it might be a sign that the content was generated by AI.

4. Inaccurate or Irrelevant Information

AI-generated texts may sometimes include inaccurate or unrelated information in their attempt to create human-like content. This is because algorithms cannot fully understand the context and rely on patterns found within datasets. If you find inconsistencies, factual errors, or irrelevant details in a piece of writing, there’s a chance it could have been produced by an AI writer.

5. Absence of Personal Anecdotes or Emotions

A common characteristic of human writing is the inclusion of personal experiences and emotions to connect with readers on a deeper level. However, AI-generated content typically lacks this element as machines do not have feelings. A lack of emotional depth in an article might suggest that it was written using artificial intelligence.

Is Using AI to Write Essays Bad?

With the popularity of ChatGPT, people in academia are naturally concerned with the possibility of students misusing the technology. With GPT-3, it’s now very easy to “write” an essay and pass it off as yours — also called plagiarism. (And cheating.) 

Here are some key points raised by educators on AI-generated content.

Breeds Laziness

One major concern surrounding the use of AI for essay writing is that students may miss out on valuable learning opportunities by outsourcing their work to machines instead of engaging in critical thinking and developing their own ideas.

Poor Quality

AI-generated material has improved in quality, yet it still can’t match human-written work. For instance, AI might struggle with capturing subtle nuances within complex topics. It also cannot understand humor, sarcasm, and other writing elements that are innate to humans.

As a result, relying solely on an AI writer could lead to subpar quality when tackling more intricate assignments.

Lack of Originality

In many cases, artificially generated texts tend to lack originality since they’re often based on existing information available online or within databases used by these algorithms. Students who rely heavily on these tools may find themselves producing repetitive or duplicate works without contributing any fresh insights into the subject matter.

Academic Integrity

Many educational institutions have strict policies in place to ensure academic integrity, and using AI-generated content may be a violation of these rules. Students caught submitting work that has been generated by an AI tool could face serious consequences, such as failing the assignment or even being expelled from their program.

Should Students Use AI to Write Essays?

Despite these drawbacks, there are some potential benefits to using AI for essay writing. For example, students can use these tools as a starting point for brainstorming ideas or generating rough drafts before refining and expanding upon them manually. 

AI writing assistants can also help improve grammar and syntax within written works while providing suggestions on how to enhance overall readability.

If used responsibly and ethically, AI tools can be a valuable part of the essay-writing process.

One way to ensure you create AI content responsibly is to use an editing framework to ensure you’re always fact-checking, improving, and polishing the output. Our C.R.A.F.T. framework will help you make sure the content you create with AI is accurate, original, and infused with your voice and personality (whether you’re a student, a brand, or a writer).

aio craft

Want to learn every step involved in our C.R.A.F.T. framework? You’re in the right place. To learn more about AIO and C.R.A.F.T, read our individual guides:

Additionally, subscribe to our blog, watch our C.R.A.F.T. and AIO tutorials on our YouTube channel, and read this blog to understand the AIO model.

Can Turnitin Detect AI Writing?

Turnitin is a powerful tool designed to detect similarities between submitted documents and existing sources available on the internet, databases, or its repository. 

While it was initially developed to catch traditional forms of plagiarism, Turnitin can now identify patterns associated with AI-generated texts. 

If machine learning algorithms can be trained in how to write, they can also be trained in how to detect machine-generated text — hence, the evolution of Turnitin.

Here are the key issues and features to be aware of:

  • Syntax: Current versions of Turnitin may not always successfully identify every piece of AI-written text because they primarily focus on syntax matching rather than semantic analysis.
  • Fingerprinting: The company behind the software continues to improve its ability to recognize unique “fingerprints” left behind by AI writers.

Does Turnitin Know if You Plagiarize Yourself?

Self-plagiarism, or recycling one’s own work, is a growing concern in academia and professional settings. Turnitin can detect self-plagiarism by comparing submitted documents to previously uploaded works within its repository. If it identifies significant similarities between two pieces of text authored by the same individual, it will flag them for potential self-plagiarism.

In order to avoid unintentional self-plagiarism, students and professionals should always cite their previous work when reusing portions of it in new submissions. This practice not only ensures academic integrity but also helps maintain a high standard of professionalism across all written communications.

Which Copywriting Makes the Most Money?

Thanks to AI writers, you can now write content within hours instead of days. But which copywriting niches make the most money?

1. Direct Response

Direct response copywriting is all about creating persuasive sales letters or emails that encourage readers to take immediate action – whether it’s purchasing a product or signing up for a newsletter. This type of writing requires an excellent understanding of consumer psychology and strong persuasion skills.

2. B2B

Copywriters who specialize in the B2B sector, such as finance, technology, healthcare, or manufacturing industries create content to help companies sell to other businesses. These types of content, such as whitepapers, case studies, and long-form blog posts are time-consuming — which makes them perfect for AI writing tools.

3. Finance

The financial sector offers numerous opportunities for well-paid work due to its complexity and specialized nature. Financial copywriters need to have a deep understanding of the industry, regulations, and financial products to write investment reports, market analysis articles, or sales materials for banks and other financial institutions.

4. Healthcare

Healthcare is another high-paying niche that requires specialized knowledge about medical treatments, drugs, medical devices, and medical research. This type of writing often involves translating complex scientific information into easy-to-understand language for patients or healthcare providers.

5. Technical

The demand for technical copywriters who can explain intricate concepts in simple terms has been on the rise with rapid advancements in software development and engineering. Technical writers produce user manuals, product documentation, and online help guides that make it easier for users to understand how a particular technology works.

Do AI Artists Make Money?

Over recent years, there has been a surge in interest surrounding AI-generated art. From paintings to digital illustrations and even music compositions, artificial intelligence algorithms have demonstrated an impressive ability to create unique works that challenge traditional notions of artistic expression.

One way for AI artists to make money is by selling their creations directly or through online platforms such as OpenSea, which specializes in trading digital assets like non-fungible tokens. NFTs are digital assets that give ownership rights to a particular artwork and can be bought or sold on multiple marketplaces.

Beyond direct sales, another way for AI artists to generate income is by licensing their artwork. This involves granting permission to use the art in various forms of media like advertising campaigns, product packaging, or even movie posters.

In some cases, human artists collaborate with AI to create unique works that blend traditional techniques with cutting-edge technology. These collaborations can lead to increased exposure and financial opportunities for artists. 


The future looks bright for those interested in using artificial intelligence-powered platforms as part of their content marketing strategy. While these tools may not replace human writers entirely, they offer a cost-effective and time-efficient way to generate high-quality content that engages readers and boosts search engine rankings.

If you’re looking for the best AI writer for your money, check out Content at Scale. It checks all the boxes when it comes to speed, quality, and ease of use.

Looking for Content?

Creating lots of great content — and scaling your content marketing — has never been easier.

With Content at Scale, you can add 1, 20, 50, or even 100 keywords that you want to rank for. Then, within minutes, CAS will write high-quality long-form blog posts for each keyword — from start to finish!

creating content in content at scale

That means everything: title, meta description, introduction, all the way to the conclusion, with minor human intervention. Just like THIS post! That means you can get content published daily to your blog for as low as $0.01/word.

Ready to try it out? Check out how simple it is to scale your content marketing.

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About the author

Julia McCoy

Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the VP of Marketing at Content at Scale, she helps marketers achieve insane ROI (3-10x their time back at 1/3rd the cost) in a new era of AI as a baseline for content production. She's been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and recently exited her 100-person writing agency with a desire to help marketers, teams, and entrepreneurs find the keys of online success and revenue growth without breaking.

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